STRAIGHT TO CHINA'S ECONOMIC DECISION-MAKERS
The Chinese-language International Business Daily (IBD), published by China’s Ministry of Commerce, is the country’s premier daily business and financial newspaper. It focuses on China’s business with the world and gets the word out through extensive distribution across China and the international Chinese-speaking business community abroad.
IBD is the first choice of China’s most dynamic investment companies and financial firms for information on the country’s pace of economic development, trade policies and investment opportunities. Likewise, it is a key platform for national and international think-tanks to exchange views, voice opinions and share perspectives on the economic phenomenon that is China today and its unstoppable trade growth with the rest of the world.
IBD’S FOCUSED READERSHIP
IBD is read extensively by China’s national leaders and ministry officials for its incisive economic coverage, being one of the few nationally distributed daily business newspapers that is required reading for the country’s provincial leaders, as well as Chinese Embassies and commercial offices abroad. IBD is also a valued and proven source of business information and investment tips in Chinese for executives in China’s most dynamic private corporations.
All WER supplements in IBD are uploaded to the IBD Web site a few days after publication, and fully available for reference for at least two years – providing a long-term presence for WER advertisers years after the supplement is published. They are also available for downloading in accessible PDF format. The IBD Web site has an average of 500,000 page-views daily, significantly increasing the reach of WER supplements.
Cooperating with the four biggest airlines of China (Air China, China Southern Airlines, China Eastern Airlines, Hainan Airlines), over 30,000 copies of IBD are delivered everyday for distribution in their domestic and international flights, thus having direct access to the traveling businessperson.