LARGEST CIRCULATION OF ALL DOMESTIC ENGLISH-LANGUAGE NEWSPAPERS
The Japan Times has the largest circulation of all domestic English-language newspapers and reaches by far the largest number of non-Japanese readers living in Japan.
QUALITY WRITING THAT COMES FROM INDEPENDENT REPORTING AND EDITORIAL POLICY
The Japan Times follows an independent reporting and editorial policy. Its writers do not rely on material translated from Japanese; they write original material in English based on their own reporting, producing quality articles on subjects of wide-ranging interest.
INDEPENDENT HISTORY OVER THREE CENTURIES
The 110-year history of The Japan Times is proof of the widespread support and confidence it has enjoyed over the years.
AN INTERNATIONAL NEWSPAPER
The Japan Times is highly regarded not only by its readers in the country but also across the globe by opinion leaders and business people who read this international window on today’s evolving Japan. Every day, this English-language daily is flown to 106 countries around the world.
Starting in 2013, The Japan Times will be distributed alongside The International New York Times (formerly The International Herald Tribune) as the newest local partner of this global publication. “We will remain a proudly independent newspaper, and will continue to offer our readers the very best in English-language journalism available in Japan,” said Takeharu Tsutsumi, president of The Japan Times.
A POWERFUL ADVERTISING MEDIUM
In addition to foreign readers in Japan and overseas, The Japan Times has many internationally-minded Japanese readers among businessmen and career women. One characteristic of its readership is its generally high educational level and social status. The Japan Times enjoys an excellent reputation as a powerful instrument for appealing to the opinion-leader class and as an indispensable advertising medium for sales promotion strategies aimed at the foreigners’ market and internationally-minded Japanese.
In its role as an international news medium, The Japan Times has – for more than two decades – published special supplements on the countries and regions that represent the leading areas of investment around the world.
Produced by World Eye Reports, these supplements provide the local and foreign readership of The Japan Times with key business investment information and useful background data on each chosen area.
Every World Eye Reports supplement is based on interviews with high-level, local decision makers from the economic and political fields, resulting in a useful who’s who guide to investment and business in the region.
All World Eye Reports supplements in The Japan Times are uploaded to its web site a few days after publication, and fully available for reference for at least two years – providing a long-term presence for WER advertisers years after the supplement is published. They are also available for downloading in accessible PDF format. The Japan Times website has an average of 7.5 million page-views per month, significantly increasing the reach of WER supplements.