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China Daily Readership Information
 
A Bridge Between China and the World
 
Founded in 1981, when China began its reform and openness policy, China Daily (CD) is the first and only national English-language newspaper in the country. Its mix of general news from the length and breadth of China makes it a reference for all readers who want a sense of where the country is going, as well as cosmopolitan-minded Chinese executives who need to have a pulse on what the world is reading daily on their country.

China Daily is the most authoritative English-language publication in China-it is the most frequently quoted by the international wire services, newspapers, magazines, radio and television stations. For the most of the world, China Daily is the only reliable window into what is happening within China and is a reflection of the direction in which the country wants to go.
 
CD's Readers Choose it for It's Content and Readability
 
In a survey conducted by AC Nielsen , a majority of the respondents agreed that China Daily was:
 

Authoritative
China Daily is "credible", "reliable" and "a window into China for the outside world".

Serious
China Daily is "strictly selected content without lurid or sensational material".

Reaches out to Eastern and Western cultures
China Daily is "comparatively more accepted
by western readers while being appreciated by the Chinese readers at the same time".

Mature
China Daily focuses on "news facts and events with great influence".
 
 
 
 
"My staff and I read China Daily every morning. China daily has played an important part in showing the world a well-rounded view of china today."

William Ehrman
British Ambassador to China

"Many of our members read it regularly, and we here in the Chamber pay attention to what's in China Daily everyday."

Charles Martin
President of the American Chamber of Commerce in China

"I read China Daily and visit China Daily's website everyday. I sincerely wish China Daily a great success with greater influence in the world."

Zhou Qiang
Governor of Hunan Province
 
 
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