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2003 REPORTS > THAILAND - August 9, 2003
THAILAND
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Private conglomerate makes its move  
Kris Narongdej, CEO of Kasem-Phornthip Narongdej Group
For over three decades, the family owned Kasem-Phornthip Narongdej (KPN) Group has been building a strong business empire within the Thai automotive industry. Operations today include automotive parts and components manufacturing, machinery and engineering. Following the Asian crisis, the group’s companies have returned to profitability. Its CEO, Kris Narongdej, explains: “KPN Group is now in a position to really move ahead.”

“Today’s overall economic climate in Thailand, especially in the automotive sector, is growing. With the addition of our restructuring processes, this has helped us to become more profitable,” says Narongdej proudly. “Although the business environment is changing rapidly, we are now in a position to expand. I want to see the company grow and be well positioned to change and adjust.”

Indeed, changes are already underway as Narongdej prepares to list two KPN Group companies on the Bangkok Stock Exchange: ‘KPN Plastics’ and ‘International Forging Company’. The group is also looking to grow through further acquisitions, although Narongdej also concedes that stable growth is the key to success.

“It is not a question of how fast we can grow; I would rather move gradually,” he says, “through creating a solid base and building a reputable company. Changes come every day, you have to be prepared to adapt and make adjustments. Our goal is to be the largest and the best at what we do.”

Starting its core business with Yamaha motorcycles, KPN Group first aimed to position itself as the leading original equipment manufacturer supplier to a variety of automotive companies. Narongdej now sees great potential in the after-market sector as well, which he considers to be: “virtually untapped in Thailand.”

In line with strengthening the KPN Group’s business, Narongdej reveals his aims for the future: “We intend to become a more profit-driven group and to continue working in close cooperation with foreign companies. We are now in a position to really move ahead. Companies setting up in a foreign country require a certain understanding of the local people and their culture. Thailand definitely remains an attractive place to invest, and our years of expertise means we can offer strong local networking.”
 
 
Table of Contents
Country Information
Southeast Asia's success story
Ushering in a new era for Thailand’s telecoms giant
You can always get what you want – from Sony
'Yes and please'- lending a helping hand
From Thailand to Japan: the fibers that bind
Chemicals with a green heart
Planting seeds of growth for the local paper industry
Thai-Japanese friendship: a catalyst for success
Spark of innovation drives through Bangkok's gridlock
Thailand's Smash-ing success
Riding high on the two-wheeler boom
Shirtmaker to the world's finest stores
Giving engines a turbo edge
A commitment to service
Thailand's success is Mitsui's too
Mitsubishi rises to the challenge of global demand
New kid on the block aims high
Thai Hino picks up the pace in revitalized Thailand
Keeping a grip on quality for a strong image
Excellence is forever
Turning a commodity into a necessity
Private conglomerate makes its move
Revitalized group leads the way in Thai recovery
Take me to the beach


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