WER - World Eye Reports
2006 REPORTS > THAILAND - February 25, 2006
THAILAND
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Keeping Thailand's food industry safe  
Somchai Minratanakorn, accounting and general affairs manager of MYCOM Thailand (left), with MYCOM Managing Director Satoshi Yaguchi (center) and Sales Manager Anuwat Sommai

As Thailand aims to become ‘‘The Kitchen of the World’’ through aggressive government initiatives, many companies from around the world are heading to the country to join the booming food industry here. And business could not be better for MYCOM, a leader in refrigeration and freezing technology established in Japan in 1924 that began operations in Thailand in 1988.

‘‘In Thailand’s food industry, MYCOM is known as an overall engineering company that focuses on the production, supply installation and servicing of refrigeration equipment. Since 2004, MYCOM has steadily expanded its business in the food processing industry. The company assembles main components for its IQF (Individual Quick Freezing) freezers locally,’’ says Managing Director Satoshi Yaguchi.

‘‘Thailand is in a very good position to expand its food industry since the quality of labor is excellent, labor costs are reasonable, the country’s infrastructure is very good and the government is

very pro-business,’’ he adds. Although there is much international competition in Thailand’s refrigeration industry, MYCOM holds an edge because it is the only Japanese company in the sector and has a large market share.


‘I am confident that MYCOM will continue to play an important role in this market because we are very supportive of our customers. Customer service is one of our greatest strengths’
‘‘We even cooperate with local refrigeration companies when necessary. I am confident that MYCOM will continue to play an important role in this market because we are very supportive of our customers. Customer service is one of our greatest strengths,’’ he says.

With the increase in cases of bird flu across Asia, only cooked products can be exported from Thailand to Japan, the United States and Europe. Before the bird flu epidemic, a bulk of MYCOM’s business in Thailand came from the poultry industry. The company now sees new opportunities for growth in the seafood industry.

‘‘Our company revenues have doubled since 2000 and we are continuing to grow. Our goal is to offer the very best solutions at any time and enhance our reputation with customers. Needless to say, we also want to increase our market share. We are very optimistic about business because of the many FTAs (free trade agreements) that Thailand is putting in place. This will give us an opportunity to export equipment from Thailand to other countries,’’ he emphasizes.

 
 
Table of Contents
Country Information
Roaring toward success
A message from Thai PM Thaksin Shinawatra
Creating the perfect climate for today’s world
Denso gears up for more global competition
A perfect partnership scores big in Southeast Asia
A farmer’s tale
From strength to strength: The Thai economy sets the pace in Southeast Asia
A smooth transmission
It’s all in the chemistry
Precision, proximity, process, products
The business of wellness: A look at spas in the 21st century
The Thai auto industry gets a boost
Following the global paper trail
Engineering beyond borders
Working on another 100 years
Keeping things moving in Thailand
Old player, new game
Keeping Thailand’s food industry safe
Sowing the seeds of success
A newcomer steels the thunder
Getting preferential treatment in Thailand
A little more of that human touch
Making the good life even better


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The Federation of Thai Industries, established in 1967, acts asthecore liaison between entrepreneurs and consumers. The FTI alsocoordinates activities between the government and private sectorsdomestically and abroad. www.fti.or.th

 
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