|
| Deepak Puri, CEO of Moser Baer |
|
One thing gets Indian executive Deepak Puri quite excited: talking about shattering misconceptions about Indian companies. The founder and managing director of Moser Baer brims with energy when he describes the challenges that his company has overcome and those that it still tackles.
His firm has dispelled old notions about India's high-tech production capability by breaking into the most challenging markets around the world with its data storage products. Now one of the world's top three optical storage manufacturers, the brand has become synonymous with quality and strong customer relationships.
Founded in New Delhi in 1983 in technical collaboration with Maruzen Corp. and the Swiss Moser Baer Sumiswald, it has since become one of the first truly globalized Indian companies.
Moser Baer has become the medium of choice in India's burgeoning technology driven economy.Today, its products are distributed in over 82 countries and used by the world's top OEMs such as Sony, Maxwell and TDK.
With its strong base of talent and focus on efficiency, the company has managed to maintain its reputation for quality while maintaining its status as the lowest cost manufacturer of optical media in the world.
Puri's respect for Japanese business runs high.
``It is amazing what major Japanese companies have done in terms of ensuring the efficiency of their entire supply chain and the complete satisfaction of their customers. This is exactly how we approach our business,'' he says.
Most importantly, his company proves by example that India is not a country that simply borrows technology but also creates it.
``We do not just follow others. This is a country rife with innovative talent. We were the first in the world to ship HD-DVD. We will be the first or one of the first to ship HD-DVD-DL and Blue Ray. And as these products mature, we keep working to improve their functionality,'' Puri says.
Meanwhile, Moser Baer is moving beyond optical storage into other areas. It is looking into the development of photovoltaic solar cell panels.
www.moserbaer.com |