2008 REPORTS > ITALY - July 7, 2008
ITALY
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A master of the local market  
Its head office based in Milan, Nippon Express also has operations in Rome, Florence and Turin
Before Nippon Express Italia Managing Director Kenichi Kayama went to Rome for the first time as a young trainee in 1980, he could not even point out the exact location of the city on a world map.

Seven years later, he came back with a huge amount of knowledge that has served Nippon Express Italia very well.

“I was one of the starting members 20 years ago and I am very proud of what we have built here,” says Kayama.

With three branch offices in Rome, Florence and Turin, as well as its main offices and warehouse in Milan, Nippon Express has become well established in Italy. A basic knowledge of the Italian and Japanese markets, and a strong network has allowed Nippon Express Italia to grow to what it is today.

Today, Nippon Express Italia leads the competition in the shipping business between Italy and Japan. It holds a 25 percent market share in air cargo imports from Japan to Italy, according to International Air Transport Association (IATA) statistics.

Now, Kayama is looking for new ways to expand business, not only between Japan and Italy, but between Italy and the rest of the world. To do this, Nippon Express Italia must grow its network in the country.

“I’m considering different areas to establish more branches in Italy. Right now we are studying the market to see where we will expand next,” he says.

“We must increase traffic from Italy to locations all over the world. We are Nippon Express of course, but Nippon Express Italia is an Italian company and we must expand and distribute Italian and Japanese products everywhere,” he adds.

Almost 30 years after his first visit, Kayama knows Italy’s geography better than most locals.

Clearly, vast knowledge, a wide network, and close collaboration between Italian and Japanese employees have translated into success for Nippon Express.

www.nipponexpress.it

 
 
Table of Contents
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The winning strategy of Toyota
The power of change
The Suzuki ‘way of life’ is huge success
Providing a clear track for the future
Land, sea, and air: NYK Logistics delivers
100% Italian, 100% natural
A master of the local market
Building success from the grass roots
Excellence through a sound game plan
Measuring success one satisfied customer at a time
ITOCHU Italiana catapulted to success
A firm commitment to the local community
Local partner to Japanese
Omron marks jubilee year through volunteer work and eco-initiatives
Excellence in science
Italian jewelry company grabs golden success in Japan
Supplying Italy with Japanese innovation
The intelligent way to comfort


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