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| Roberto Micotto, managing director of Yamazaki Mazak Italy |
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The first Japanese machine tool maker to open a manufacturing facility in Europe, Yamazaki Mazak has built a strong name for itself in this huge territory over the past 20 years.
Today, the plant is based in the U.K. and distributes highly specialized machine tools to customers in more than 30 countries in Europe. But, the Milan branch is an integral part of the company’s overwhelming success in the region.
“I opened the office myself (in 1990) and eventually, the operation grew to seven people. Now, we have 90 employees in this office alone,” recalls Roberto Micotto, managing director of Yamazaki Mazak Italy.
Approximately 80 percent of Mazak’s business in Italy is situated in the north where its customer base spans most every major sector, including automotive, agricultural machinery, medical and packaging.
“We don’t have direct sales here, but our sales network comprises 13 agents with 70 salesmen across Italy,” says Micotto.
He has presided over Mazak’s recent plant expansions and the growth of one of its leading-edge technology centers in Italy.
“We’re utilizing these resources and providing training courses to our employees. We’re training them in a number of areas, most of all in offering the best customer service, which thus increases our sales,” he says.
With his open management style and pride in his employees, Micotto encourages creativity and motivation in the office.
“I believe Mazak is currently No. 1 in the market for volume and sales because of the efficient and innovative working practices of our employees, and the quality reputation of our products,” he says.
Asked about his priorities for 2008, Micotto emphasizes the importance of building strong relationships inside and outside of the office.
“Of course I want to increase our market share and sales, but I also want to improve relationships with our employees and customers, as well as form new partnerships,” he says.
www.mazak.com |