Mitutoyo Italian President Giovanni Costa

Mitutoyo Italiana specializes in the distribution of measuring equipment that ranges from small precision tools to large machines for commercial use, with costs that start from around 100 euro and go over 100,000 euro.

“You must consider that our machines make very, very high-precision measurements. Through them, we don’t just measure down to centimeters but we are able to measure down to nanometers. These machines are very important to high-technology companies that are pushing boundaries of invention and innovation,” says President Giovanni Costa.

This importance is evident in Mitutoyo’s customer base. With large end-users such as Fiat, Ferrari, Magneti Marelli and the Red Bull Racing Team, the Japan-based company has gained the highest reputation in its industry and the top spot in its segment in Italy.

“Mitutoyo has made a lot of investment in research and development, and this has positioned us to have the best product in the market,” says Costa.

“We don’t simply sell our finished products to customers here. Through business solutions, we satisfy whatever application from the customer and implement personalized solutions based on specific demands. This is because our culture is different. We gain customers because we can adjust to our customers’ demands better than our competitors,” he adds.

Mitutoyo has ambitious plans for the coming year, including a massive advertising plan to promote a wider knowledge of its own brand and participation in five different trade exhibitions where it will launch 14 new products. Again, it will enhance these products with value-added services that include highly specialized training for distributors.

By any measure, Mitutoyo Italiana is clearly a leader in its field.

www.mitutoyo.it