|
| Misano CEO Stefano Signorelli |
|
Talk to Stefano Signorelli, CEO of Misano, and he will tell you he is a very happy man nowadays. His rapidly expanding business in Europe and around the globe is one huge reason for that.
Established in Italy in 1970, Misano supplies three main products: refractory, electrode and lance pipes to steel companies worldwide. Its uniquely treated products have allowed the company to thrive even with sharp competition in the global steel supplier markets.
A large part of this success is due to a strategic partnership formed in 1984. Next year will be the 25th anniversary when Japanese company Shinto Lance set up its facility on Misano’s grounds in Italy. Shinto Italia is the distributor of its special treatment solution for Misano’s electrodes and Shinto’s calorized tube pipes.
According to Signorelli, the treated electrodes guarantee customers 20 percent better performance than the average product. For the Shinto tubes, the reduction can reach up to 60 percent of the total rate of the exposed pipes.
“Through our close relationship with Shinto, we have changed our philosophy on the market. We think globally and not only locally now,” says Signorelli.
Two years ago, the company established Misano Engineering, which will provide total solutions for its customers.
“We are not only selling but providing complete solutions to all steel plants. Our mission for next year is to work with all steel plants that require our highly specialized services,” he says.
Signorelli sees the future of his business growing with their solutions business, and in the emerging economies of the Middle ast, Africa and Russia.
“There are 10 to 12 new steel factories being built in the Middle East now, with no one to service them. This is a really great opportunity for the future of our company,” Signorelli says.
Misano’s plan to build a new production facility in the Middle East is now in its final stages. The venue will provide refractory products, electrodes and solutions to the rapidly growing steel businesses there.
With the current successful business and construction of a new plant in the Middle East, prospects look only brighter. By the looks of it, Signorelli will remain a very happy man for the foreseeable future.
www.misano.it |