First unveiled in 2006, UNO A ERRE's Museums & Stores will allow visitors to touch with their own hands the history of the company, through the display of designs, old machinery and authentic jewels from past decades.

With subsidiaries in Japan and France, and a manufacturing plant in Jordan, the family-owned company has expanded operations across the globe and with a new facility opening in 2010, it shows no sign of slowing down.

“Uno A Erre has become a worldwide market leader in the design and distribution of gold jewelry because of our history, leadingedge technology and wide range of pieces,” says Managing Director Gianluca Zucchi, fourth-generation descendant of one of the company founders.

One of Zucchi’s priorities is to expand further internationally and increase exports to countries like the U.S. and the UAE.

With 50 percent of sales coming from Italy, Uno A Erre has positioned itself as the No. 1 jewelers in the country. It currently produces more than 70 percent of all wedding rings sold in Italy.

The company’s second-most important market outside of Italy is Japan.

“We established an office in Tokyo in 1982 in partnership with Sumitomo Corp. We were one of the first Italian companies to penetrate the Japanese market,” says Zucchi.

“A part of this company’s DNA is Japanese. We have maintained our Italian identity but have allowed ourselves to be influenced by the tastes of different cultures, namely, those of the Japanese,” he adds.

UNO A ERRE's Venere Ring with diamond riviere with matching pendant and earrings all in white gold and diamonds

With one successful flagship store located in Tokyo and another being opened this summer, business in Japan has been growing.

“Our strategy in Japan is changing. We’re not only selling our high-end pieces of jewelry but also offering high-quality pieces of jewelry that everybody can afford,” says Zucchi.

The company plans to launch a new line from its fresh and trendy brand “1ARbyunoaerre” in Japan this year.

Zucchi is a visionary and thinks big when it comes to the potential of the company.

“I’d like to establish a network of 10 Museums and Stores globally within the next 10 years, with two in Italy and at least two in Japan,” says Zucchi. Uno A Erre’s museums and stores will educate visitors about the history of the company and the evolution of its jewelry designs.

There’s no denying Zucchi’s appreciation and commitment to Japan.

“Both of our countries have similar values in common like importance of family, appreciation for food and aesthetic. I strongly believe that if I didn’t live in Italy, the first place I would choose as home would be Japan,” he says.

www.unoaerre.it