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| Yuji Ikezoe, president of Senju Metal Italy |
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Senju Metal started in Italy as a supplier of bushings for the heavy equipment and automotive industries. In just a few years, the Japanese company has managed to create a stellar reputation and strong market share within these core industries in northern Italy.
“Senju Metal has a vast network of distributors and subsidiaries all over the world. From here in Italy, we can relay market information to our clients. We have a global perspective that our customers might not have, which is one of the many value-added services we can provide them,” explains Yuji Ikezoe, president of Senju Metal Italy.
The Italian subsidiary, located in Vicenza, also enjoys a distinct competitive advantage because of the innovative products it has developed.
“We have two main priorities for the Italian market in the coming years. We would like to increase our share in the automotive sector by aggressively expanding our customer base. We also want to capitalize on our newest line of no-lead bushings. These bushings, which can be sold according to the new European environmental standards, are a testament to Senju’s innovation,” says Ikezoe.
The no-lead bushings also form part of Senju’s efforts to become more environmentally conscious. “The no-lead bushings are currently only for the automotive industry. In the future, we would like to sell lead-less bushings to the earthmoving industry as well,” says Ikezoe.
It is that unique innovation and commitment to quality, along with its appreciation for the local market culture, that have allowed Senju to succeed in Italy.
Ikezoe believes that Senju is headed for success in the country due to the minimum amount of adjustment to cultural differences.
“There are many similarities between the two cultures and each can learn many things from each other,” he says.
www.senju-m.co.jp |