As founder and chairman of one of the Asia-Pacific’s largest employee recruitment and placement firms, industry veteran Peter Sim has found the formula to succeed amid cutthroat competition.
|HRnet One Chairman and Founder Peter Sim as depicted in a portrait by a Chinese artist
“The most important thing in our business is effective delivery of service,” stresses Sim, who founded HRnet One in 1992 and has overseen its rapid expansion across Southeast Asia and further in the region as demand for highcaliber employees rose.
“As we grew more international, we made sure to move into cities that had a need for our services and the volume for us to operate,” he recalls.
The company has consultants in nine different cities in the Asia-Pacific region, including Tokyo and Sydney.
“I see much potential with our operations in Tokyo. We will be dedicating more resources in Japan and people can expect us to move in bigger ways there,” he says.
The company also recently added a new office in Beijing and will open an office in Shenzhen early next year.
According to Sim, the key to growth is using its existing customer base in various HRnet One locations as a lead to find new clients.
“It’s never a ‘cold, cold’ call. For example, for our new Beijing office, we reference customers that we have in Singapore or in Tokyo and tell them that their sister company is using our services,” he explains.
HRnet One attributes its success also to the wide range of services, all related to the HR field.
“Our ‘Recruit Express’ subsidiary operates temp contract and general placement services. We can respond to a need within one hour. Our consultants in ‘PeopleSearch’ find the managers for the client first, before sending the final bill. And finally, ‘HRnet One’ does the retained business. We search for the appropriate executive candidate based on our clients’ needs,” he says.
“We are very proactive in our headhunting. When we want you, we get you. We are very effective in accomplishing our mission,” he adds.
Sim firmly believes that the HRnet One’s effectiveness stems from the company’s strong value system.
“We want to cultivate human value. We want to make a positive difference to the candidates that come to see us – to give them a better job. We want to make a positive difference to our clients. We are not just here to send a bill. We want to give good, reliable information and introduce suitable candidates that make a difference to their organizations,” he says.