WER - World Eye Reports
2009 REPORTS > AUSTRALIA - OCTOBER 25, 2009
Australia
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Bringing passion back to photography  
Olympus Imaging Australia Managing Director Marc Radatt
With its strong brand, a quality product range and a passion for success, Japanese camera maker Olympus has captured a sizable market share in Australia, where its local subsidiary has reaffirmed its commitment to further increase its business.

“We have focused on renewing internal operations and aligning all our divisions to ensure everyone in the company is working to achieve the same goal,” says Olympus Imaging Australia Managing Director Marc Radatt.

Radatt’s efforts have clearly paid off as the company outperformed its fellow subsidiaries around the world.

Launched in 2006, its “Tough” range of cameras remains a bestseller with easy-to-use technology and durability. The waterproof, shockproof camera was a perfect fit for Australians, who are known around the world for their love of the outdoors and an active lifestyle.

“The Australian market has a huge appetite for high-quality products and we have been able to sell over 250,000 ‘Tough’ cameras here in Australia. Brand association has been crucial for us. Our point-of-sale activities, store-level branding and customer-orientated promotions tie in with our television commercials, and we have secured a strong line of communication with our customers,” Radatt says.

Similarly mindful of professional photographers, Olympus has refined its strategy for its digital SLR range to highlight its leading technology.

“We want to enlighten, enthuse and inform customers through our activities in this dynamic marketplace. The combination of our key people, long-term media campaigns and quality products enables us to prove to Australian consumers that Olympus is dedicated to bringing the passion back to photography,” Radatt says.

www.toshiba.com.au

 
 
Table of Contents
Strengthening ties with the Japanese
Panasonic has clear picture of growth
Toshiba brings it all together
Bringing passion back to photography
HCA provides total customer satisfaction
Suzuki grows by catering to Australian way of life
Daikin celebrates 40 years of growth
Kubota consolidates Australian operations
Scoring success in Australia
MOL finds new growth areas
Powerful player in local energy
DENSO maintains investment Down Under
Toyota gears up for sustainable future in Australian market
Honda sets industry standards
Japanese bank leads the way in Australia
CR Kennedy focuses on the Japan connection to strengthen business
Melbourne – the perfect place to mix business with pleasure


Ebox

Naturally brewed from wheat, soybeans, water and salt, Kikkoman is the soy sauce of choice as it uses no artifi cial coloring or preservatives. It has found its way around the world as an all-purpose seasoning for Japanese and international cuisines. It has also launched a new high-quality range of marinades and sauces, which include sweet chili ginger, lime and lemon grass, and sesame and ginger. www.kikkoman.com.au

Launching operations in Australia in 1985, Toyo Ink Australia is a technology-driven company with a clear focus on value-added products and development. It has achieved its leading position by providing the highest-quality ink and adhering to strict environmental guidelines. www.toyoink.com.au

Hakubaku Australia produces the highest-quality noodles for the Australian, Japanese and international markets. Having set up a factory in Australia to gain access to the best grain in the world, it uses only the best local and certifi ed organic wheat to produce premium Japanese noodles. www.hakubaku.com

The pursuit of “Quality First” has been key to Aisin Australia’s success. Set up in 1972, it imports, exports, produces, and sells attractive and innovative automotive products, including door frames, latches, hinges and moldings. Under its “Vision 2010” plan, it is a strong and valued supplier for local customers, a self-sustaining production base and source of innovation. www.aisin.com.au

Present in Australia for almost 20 years, Fujitsu Ten is the country’s largest importer and supplier of navigation and audio equipment. A global leader in personal navigation devices and a major supplier to Toyota, Fujitsu Ten’s audiovisual navigation brand – Eclipse – offers safety-related features while providing full in-car entertainment solutions. www.fujitsuten.com.au; www.eclipse-web.com.au

Hunter Phillip Japan Ltd., based in Sydney, is a specialist Australia-Japan cross-border advisory fi rm. The firm’s principals have extensive Japan experience, with particular skills in property and funds management-related areas. www.hpj.com.au

Australian Honey is a pure source of energy from nature. Its bees are not affected by the problems in other honey-producing countries and its high-quality product is bottled in sophisticated packaging. Having a great interest in Japan and its culture, the company seeks distributors or retailer partners in the country. www.australianhoney.com.au

The Japan External Trade Organization promotes foreign trade with all countries. In Australia, it also identifi es new investment opportunities for Japanese and Australian companies. www.jetro.go.jp/australia

The Japan Foundation organizes cultural activities and cultural programs to deepen Japan-Australia ties. www.jpf.org.au

 
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