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2009 REPORTS > AUSTRALIA - OCTOBER 25, 2009
Australia
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Suzuki grows by catering to Australian way of life   Print this page | View complete report (2.5 MB, PDF)
Suzuki Australia Managing Director Tak Hayasaki
Suzuki has achieved robust growth in Australia. With its strong brand acceptance in the country, the Japanese carmaker is determined to further increase its business here.

“We are confident of Suzuki’s potential in Australia. Our solid growth was possible due to our commitment to our customers. Now we want to assess the best way for us to grow,” says Suzuki Australia Managing Director Tak Hayasaki.

While Suzuki’s compact model, the Swift, accounts for 50 percent of sales, its Vitara and popular SUV models have sold briskly in this highly competitive auto market.

Earlier this year, Suzuki’s Grand Vitara DDiS turbodiesel was named Australia’s Best Compact SUV for the second year in a row by the two leading Australian four-wheel-drive magazines.

And as Australians become more aware of environmental issues and fuel prices, the number of smaller and “greener” cars continues to grow.

With the reputation of compact Japanese cars growing in Australia, the launch of Suzuki’s Alto this year proved a great success.

With its low fuel consumption (4.8 liters/100 km), an attractive introductory price and key safety features as standard, the Suzuki Alto is attracting its own enthusiasts.

“We want to give consumers what they want and to ensure people have a more enjoyable experience with Suzuki. The car is a tool to enhance our personal life and we are proud to provide consumers with a choice of Suzuki vehicles that meet their needs,” Hayasaki says.

“The daily activities we all enjoy in life are part of who we are and Suzuki is playing a role in the choices Australian consumers make,” he adds.

“We want to be involved in people’s enjoyment of life here in Australia, whether they are working or relaxing. With the launch of the Alto, we have the opportunity to continue our steady growth in Australia and remain committed to the important Australian market,” he also says.

"The daily activities we all enjoy in life are part of who we are and Suzuki is playing a role in the choices Australian consumers make. We want to be involved in people's enjoyment of life here in Australia, whether they are working or relaxing"

www.suzuki.com.au

 
 
Table of Contents
Strengthening ties with the Japanese
Panasonic has clear picture of growth
Toshiba brings it all together
Bringing passion back to photography
HCA provides total customer satisfaction
Suzuki grows by catering to Australian way of life
Daikin celebrates 40 years of growth
Kubota consolidates Australian operations
Scoring success in Australia
MOL finds new growth areas
Powerful player in local energy
DENSO maintains investment Down Under
Toyota gears up for sustainable future in Australian market
Honda sets industry standards
Japanese bank leads the way in Australia
CR Kennedy focuses on the Japan connection to strengthen business
Melbourne – the perfect place to mix business with pleasure


Ebox

Naturally brewed from wheat, soybeans, water and salt, Kikkoman is the soy sauce of choice as it uses no artifi cial coloring or preservatives. It has found its way around the world as an all-purpose seasoning for Japanese and international cuisines. It has also launched a new high-quality range of marinades and sauces, which include sweet chili ginger, lime and lemon grass, and sesame and ginger. www.kikkoman.com.au

Launching operations in Australia in 1985, Toyo Ink Australia is a technology-driven company with a clear focus on value-added products and development. It has achieved its leading position by providing the highest-quality ink and adhering to strict environmental guidelines. www.toyoink.com.au

Hakubaku Australia produces the highest-quality noodles for the Australian, Japanese and international markets. Having set up a factory in Australia to gain access to the best grain in the world, it uses only the best local and certifi ed organic wheat to produce premium Japanese noodles. www.hakubaku.com

The pursuit of “Quality First” has been key to Aisin Australia’s success. Set up in 1972, it imports, exports, produces, and sells attractive and innovative automotive products, including door frames, latches, hinges and moldings. Under its “Vision 2010” plan, it is a strong and valued supplier for local customers, a self-sustaining production base and source of innovation. www.aisin.com.au

Present in Australia for almost 20 years, Fujitsu Ten is the country’s largest importer and supplier of navigation and audio equipment. A global leader in personal navigation devices and a major supplier to Toyota, Fujitsu Ten’s audiovisual navigation brand – Eclipse – offers safety-related features while providing full in-car entertainment solutions. www.fujitsuten.com.au; www.eclipse-web.com.au

Hunter Phillip Japan Ltd., based in Sydney, is a specialist Australia-Japan cross-border advisory fi rm. The firm’s principals have extensive Japan experience, with particular skills in property and funds management-related areas. www.hpj.com.au

Australian Honey is a pure source of energy from nature. Its bees are not affected by the problems in other honey-producing countries and its high-quality product is bottled in sophisticated packaging. Having a great interest in Japan and its culture, the company seeks distributors or retailer partners in the country. www.australianhoney.com.au

The Japan External Trade Organization promotes foreign trade with all countries. In Australia, it also identifi es new investment opportunities for Japanese and Australian companies. www.jetro.go.jp/australia

The Japan Foundation organizes cultural activities and cultural programs to deepen Japan-Australia ties. www.jpf.org.au
 
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