WER - World Eye Reports
2009 REPORTS > AUSTRALIA - OCTOBER 25, 2009
Australia
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Kubota consolidates Australian operations  
The Japanese equipment giant’s new office and warehouse facility in Melbourne
Selling more than 150,00 units of mowers and tractors each year globally, Japanese equipment maker Kubota Corp. is poised to benefit from an improving Australian agricultural sector.

Speaking from Kubota Tractor Australia’s new office and warehouse facility in Melbourne, Managing Director Toshihiko Kawasaki predicts a bright future for Kubota in the country.

“We see great potential in Australia. The country is stable, the economy is strong and Australia's tractor market grew by 10 percent in the first half of this year. With the large number of dairy and diversified agricultural farms, orchards and vineyards, we expect our business to grow significantly over the coming years,” says Kawasaki

Utilizing its high-performance diesel engines in all its tractors, commercial mowers, utility vehicles and compact excavators, Kubota equipment has steadily gained market share over its 33-year history in Australia.

In September 2008, it moved into its own premises in Melbourne, a testament to its commitment to Australia.

Kubota Tractor Australia Managing Director Toshihiko Kawasaki

“Purchasing land, and constructing our office and distribution center sends a clear message to the marketplace that Kubota is committed to continuing and consolidating its operations in Australia,” says Kawasaki.

“While we hold the No. 1 position in a number of market segments, we are constantly looking for growth opportunities right across our product range. Kubota is very strong in North America and we want to achieve the same result in Australia. We say there are two types of dealers: Kubota dealers and dealers who want to be Kubota dealers! That’s the situation we want to create in Australia,” he says.

With his strong desire to succeed, Kawasaki is certain KTA will achieve more success in the years ahead.

“We benefit from our ability to combine our range of superior products with our goal of meeting customer requirements. Together with Kubota’s dedication to quality and service, our network of professional and knowledgeable dealers should ensure market share continues to increase,” he says.

www.kubota.com

 
 
Table of Contents
Strengthening ties with the Japanese
Panasonic has clear picture of growth
Toshiba brings it all together
Bringing passion back to photography
HCA provides total customer satisfaction
Suzuki grows by catering to Australian way of life
Daikin celebrates 40 years of growth
Kubota consolidates Australian operations
Scoring success in Australia
MOL finds new growth areas
Powerful player in local energy
DENSO maintains investment Down Under
Toyota gears up for sustainable future in Australian market
Honda sets industry standards
Japanese bank leads the way in Australia
CR Kennedy focuses on the Japan connection to strengthen business
Melbourne – the perfect place to mix business with pleasure


Ebox

Naturally brewed from wheat, soybeans, water and salt, Kikkoman is the soy sauce of choice as it uses no artifi cial coloring or preservatives. It has found its way around the world as an all-purpose seasoning for Japanese and international cuisines. It has also launched a new high-quality range of marinades and sauces, which include sweet chili ginger, lime and lemon grass, and sesame and ginger. www.kikkoman.com.au

Launching operations in Australia in 1985, Toyo Ink Australia is a technology-driven company with a clear focus on value-added products and development. It has achieved its leading position by providing the highest-quality ink and adhering to strict environmental guidelines. www.toyoink.com.au

Hakubaku Australia produces the highest-quality noodles for the Australian, Japanese and international markets. Having set up a factory in Australia to gain access to the best grain in the world, it uses only the best local and certifi ed organic wheat to produce premium Japanese noodles. www.hakubaku.com

The pursuit of “Quality First” has been key to Aisin Australia’s success. Set up in 1972, it imports, exports, produces, and sells attractive and innovative automotive products, including door frames, latches, hinges and moldings. Under its “Vision 2010” plan, it is a strong and valued supplier for local customers, a self-sustaining production base and source of innovation. www.aisin.com.au

Present in Australia for almost 20 years, Fujitsu Ten is the country’s largest importer and supplier of navigation and audio equipment. A global leader in personal navigation devices and a major supplier to Toyota, Fujitsu Ten’s audiovisual navigation brand – Eclipse – offers safety-related features while providing full in-car entertainment solutions. www.fujitsuten.com.au; www.eclipse-web.com.au

Hunter Phillip Japan Ltd., based in Sydney, is a specialist Australia-Japan cross-border advisory fi rm. The firm’s principals have extensive Japan experience, with particular skills in property and funds management-related areas. www.hpj.com.au

Australian Honey is a pure source of energy from nature. Its bees are not affected by the problems in other honey-producing countries and its high-quality product is bottled in sophisticated packaging. Having a great interest in Japan and its culture, the company seeks distributors or retailer partners in the country. www.australianhoney.com.au

The Japan External Trade Organization promotes foreign trade with all countries. In Australia, it also identifi es new investment opportunities for Japanese and Australian companies. www.jetro.go.jp/australia

The Japan Foundation organizes cultural activities and cultural programs to deepen Japan-Australia ties. www.jpf.org.au

 
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