WER - World Eye Reports
2009 REPORTS > AUSTRALIA - OCTOBER 25, 2009
Australia
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MOL finds new growth areas  
The Efficiency is just one of MOL's 1,000-strong fleet of vessels.
Since launching its route to Australia in 1916, Japanese shipping giant Mitsui O.S.K. Lines (MOL) has steadily strengthened its position in the country, where it fi nally set up a local subsidiary in 1994.

Contributing to the growth of the whole company, MOL Australia (MOLAU) has identified various other opportunities to expand its business, including transport of natural resources and energy-related products, in addition to its traditional container and car carrier activities.

“We want to realize the longterm opportunities we see between Japan and Australia. By working together and understanding each other’s needs, the two countries have developed a vital relationship, and we are working to maintain and develop this at MOL Australia,” says Managing Director Yasuhiro Nishioka.

By remaining customer-centered, and understanding supply and demand trends, MOLAU has achieved long-term client satisfaction as it continues building trust with its customers and achieves further success in the Australian market.

MOL Australia Managing Director Yasuhiro Nishioka

“We are seeing strong economic fundamentals in Australia. With this stability, we are able to position ourselves well in terms of gaining new clients and ensuring our established customers remain satisfied with the services we offer.

Today, our liner business has been expanded, and we enjoy stable exports of agricultural products such as meat and dairy produce,” Nishioka says.

With Australia’s natural resources playing a growing role in its economic growth, MOLAU has found a new growth sector and gained a wider client base. And with over 1,000 vessels calling at Australian ports annually, MOLAU has become a vital component of Japanese-Australian trade.

www.molpower.com

 
 
Table of Contents
Strengthening ties with the Japanese
Panasonic has clear picture of growth
Toshiba brings it all together
Bringing passion back to photography
HCA provides total customer satisfaction
Suzuki grows by catering to Australian way of life
Daikin celebrates 40 years of growth
Kubota consolidates Australian operations
Scoring success in Australia
MOL finds new growth areas
Powerful player in local energy
DENSO maintains investment Down Under
Toyota gears up for sustainable future in Australian market
Honda sets industry standards
Japanese bank leads the way in Australia
CR Kennedy focuses on the Japan connection to strengthen business
Melbourne – the perfect place to mix business with pleasure


Ebox

Naturally brewed from wheat, soybeans, water and salt, Kikkoman is the soy sauce of choice as it uses no artifi cial coloring or preservatives. It has found its way around the world as an all-purpose seasoning for Japanese and international cuisines. It has also launched a new high-quality range of marinades and sauces, which include sweet chili ginger, lime and lemon grass, and sesame and ginger. www.kikkoman.com.au

Launching operations in Australia in 1985, Toyo Ink Australia is a technology-driven company with a clear focus on value-added products and development. It has achieved its leading position by providing the highest-quality ink and adhering to strict environmental guidelines. www.toyoink.com.au

Hakubaku Australia produces the highest-quality noodles for the Australian, Japanese and international markets. Having set up a factory in Australia to gain access to the best grain in the world, it uses only the best local and certifi ed organic wheat to produce premium Japanese noodles. www.hakubaku.com

The pursuit of “Quality First” has been key to Aisin Australia’s success. Set up in 1972, it imports, exports, produces, and sells attractive and innovative automotive products, including door frames, latches, hinges and moldings. Under its “Vision 2010” plan, it is a strong and valued supplier for local customers, a self-sustaining production base and source of innovation. www.aisin.com.au

Present in Australia for almost 20 years, Fujitsu Ten is the country’s largest importer and supplier of navigation and audio equipment. A global leader in personal navigation devices and a major supplier to Toyota, Fujitsu Ten’s audiovisual navigation brand – Eclipse – offers safety-related features while providing full in-car entertainment solutions. www.fujitsuten.com.au; www.eclipse-web.com.au

Hunter Phillip Japan Ltd., based in Sydney, is a specialist Australia-Japan cross-border advisory fi rm. The firm’s principals have extensive Japan experience, with particular skills in property and funds management-related areas. www.hpj.com.au

Australian Honey is a pure source of energy from nature. Its bees are not affected by the problems in other honey-producing countries and its high-quality product is bottled in sophisticated packaging. Having a great interest in Japan and its culture, the company seeks distributors or retailer partners in the country. www.australianhoney.com.au

The Japan External Trade Organization promotes foreign trade with all countries. In Australia, it also identifi es new investment opportunities for Japanese and Australian companies. www.jetro.go.jp/australia

The Japan Foundation organizes cultural activities and cultural programs to deepen Japan-Australia ties. www.jpf.org.au

 
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