WER - World Eye Reports
2009 REPORTS > AUSTRALIA - OCTOBER 25, 2009
Australia
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Toyota gears up for sustainable future in robust Australian market  
Toyota Motor Corporation Australia President and CEO Max Yasuda
By building stronger alliances with suppliers and dealers, strengthening customer service and manufacturing its new hybrid vehicle in Australia, Toyota is intent on consolidating its strong contribution to the country, where the world’s largest carmaker has been present for 50 years.

“We recognize that Australia’s automotive market is going to get more competitive and we are prepared for this,” says Toyota Motor Corporation Australia President and CEO Max Yasuda.

“We asked ourselves ‘Where do we go from here?’ and made a decision to dedicate ourselves to customer satisfaction in product and service. Part of our success is that we provide a full range of vehicles for the Australian market from the smaller size models to the luxury Lexus range,” Yasuda adds.

Toyota has invested heavily in Australia, where it employs 4,500 people from over 70 countries. It produced 141,467 vehicles from its Altona facility in 2008, with more than 100,000 of these vehicles exported.

As more Australians grow increasingly aware of environmental issues and look for smaller, more energy-efficient cars, Toyota will launch the hybrid version of the Toyota Camry in early 2010.

Confident of Toyota’s hybrid technology, which increases fuel efficiency and drastically reduces emissions, Yasuda sees promising prospects for Toyota in Australia.

“We are committed to local production and we expect our hybrid vehicles to become a major part of our production. Australia is a good place to do business yet we must strive toward creating a stronger Toyota in Australia and maximize our profitability by improving our efficiency,” Yasuda says.

“ I’m proud of our accomplishments in Australia and now want to get on track to see a new Toyota in Australia. I see an opportunity to create better partnerships with our suppliers, continue to focus on our customers and use the opportunities we see to lead Toyota into a new era in Australia,” the company chief also says.

www.toyota.com.au

 
 
Table of Contents
Strengthening ties with the Japanese
Panasonic has clear picture of growth
Toshiba brings it all together
Bringing passion back to photography
HCA provides total customer satisfaction
Suzuki grows by catering to Australian way of life
Daikin celebrates 40 years of growth
Kubota consolidates Australian operations
Scoring success in Australia
MOL finds new growth areas
Powerful player in local energy
DENSO maintains investment Down Under
Toyota gears up for sustainable future in Australian market
Honda sets industry standards
Japanese bank leads the way in Australia
CR Kennedy focuses on the Japan connection to strengthen business
Melbourne – the perfect place to mix business with pleasure


Ebox

Naturally brewed from wheat, soybeans, water and salt, Kikkoman is the soy sauce of choice as it uses no artifi cial coloring or preservatives. It has found its way around the world as an all-purpose seasoning for Japanese and international cuisines. It has also launched a new high-quality range of marinades and sauces, which include sweet chili ginger, lime and lemon grass, and sesame and ginger. www.kikkoman.com.au

Launching operations in Australia in 1985, Toyo Ink Australia is a technology-driven company with a clear focus on value-added products and development. It has achieved its leading position by providing the highest-quality ink and adhering to strict environmental guidelines. www.toyoink.com.au

Hakubaku Australia produces the highest-quality noodles for the Australian, Japanese and international markets. Having set up a factory in Australia to gain access to the best grain in the world, it uses only the best local and certifi ed organic wheat to produce premium Japanese noodles. www.hakubaku.com

The pursuit of “Quality First” has been key to Aisin Australia’s success. Set up in 1972, it imports, exports, produces, and sells attractive and innovative automotive products, including door frames, latches, hinges and moldings. Under its “Vision 2010” plan, it is a strong and valued supplier for local customers, a self-sustaining production base and source of innovation. www.aisin.com.au

Present in Australia for almost 20 years, Fujitsu Ten is the country’s largest importer and supplier of navigation and audio equipment. A global leader in personal navigation devices and a major supplier to Toyota, Fujitsu Ten’s audiovisual navigation brand – Eclipse – offers safety-related features while providing full in-car entertainment solutions. www.fujitsuten.com.au; www.eclipse-web.com.au

Hunter Phillip Japan Ltd., based in Sydney, is a specialist Australia-Japan cross-border advisory fi rm. The firm’s principals have extensive Japan experience, with particular skills in property and funds management-related areas. www.hpj.com.au

Australian Honey is a pure source of energy from nature. Its bees are not affected by the problems in other honey-producing countries and its high-quality product is bottled in sophisticated packaging. Having a great interest in Japan and its culture, the company seeks distributors or retailer partners in the country. www.australianhoney.com.au

The Japan External Trade Organization promotes foreign trade with all countries. In Australia, it also identifi es new investment opportunities for Japanese and Australian companies. www.jetro.go.jp/australia

The Japan Foundation organizes cultural activities and cultural programs to deepen Japan-Australia ties. www.jpf.org.au

 
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