WER - World Eye Reports
2009 REPORTS > AUSTRALIA - OCTOBER 25, 2009
Australia
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Honda sets industry standards  
Honda Australia Managing Director and CEO Yasuhide Mizuno with the Insight concept car
“When you purchase a Honda, we dedicate ourselves to a standard of sales and aftersales service that is consistent with the outstanding quality of our products.” Honda Australia Managing Director and CEO Yasuhide Mizuno is so confident about that statement he has put it on his business card.

For more than two years, Mizuno has overseen Honda Australia’s customer focused strategy, and is certain that the company’s first-class product range and the environmental achievements of its hybrid models will boost the carmaker’s position.

Honda’s breakthroughs in clean technology and its hybrid models have become increasingly popular in the country. Based in Melbourne, Honda Australia employs over 180 people meeting the demands of Australian car buyers.

“There is a trend toward smaller, ‘greener’ cars in Australia, and our hybrids are proving more popular because of rising fuel prices and awareness of ‘green’ issues. In line with our dream to ‘Leave blue skies for our children,’ Honda has taken on the responsibility of consistently creating greener, cleaner cars such as the distinctive petrol-electric Civic Hybrid,” Mizuno says.

“Brand image is vital to our success. Honda stands for technology and drivability, and the designers at Honda focus on the complete driving experience. Honda enjoys a good reputation throughout Australia, which helps us build the brand here,” he also says.

“Honda is a research and development-driven company and speed is our lifeline. In Australia, we understand the market well, can adapt quickly and are optimistic about the future of Honda in Australia. We have a positive message to deliver and we remain active during these tough times. We will overcome challenges by seizing the opportunities we see in Australia and build the company into an even stronger player within the market,” he adds.

'Honda stands for technology and drivability, and the designers at Honda focus on the complete driving experience. Honda enjoys a good reputation throughout Australia, which helps us build the brand here'

www.honda.com.au

 
 
Table of Contents
Strengthening ties with the Japanese
Panasonic has clear picture of growth
Toshiba brings it all together
Bringing passion back to photography
HCA provides total customer satisfaction
Suzuki grows by catering to Australian way of life
Daikin celebrates 40 years of growth
Kubota consolidates Australian operations
Scoring success in Australia
MOL finds new growth areas
Powerful player in local energy
DENSO maintains investment Down Under
Toyota gears up for sustainable future in Australian market
Honda sets industry standards
Japanese bank leads the way in Australia
CR Kennedy focuses on the Japan connection to strengthen business
Melbourne – the perfect place to mix business with pleasure


Ebox

Naturally brewed from wheat, soybeans, water and salt, Kikkoman is the soy sauce of choice as it uses no artifi cial coloring or preservatives. It has found its way around the world as an all-purpose seasoning for Japanese and international cuisines. It has also launched a new high-quality range of marinades and sauces, which include sweet chili ginger, lime and lemon grass, and sesame and ginger. www.kikkoman.com.au

Launching operations in Australia in 1985, Toyo Ink Australia is a technology-driven company with a clear focus on value-added products and development. It has achieved its leading position by providing the highest-quality ink and adhering to strict environmental guidelines. www.toyoink.com.au

Hakubaku Australia produces the highest-quality noodles for the Australian, Japanese and international markets. Having set up a factory in Australia to gain access to the best grain in the world, it uses only the best local and certifi ed organic wheat to produce premium Japanese noodles. www.hakubaku.com

The pursuit of “Quality First” has been key to Aisin Australia’s success. Set up in 1972, it imports, exports, produces, and sells attractive and innovative automotive products, including door frames, latches, hinges and moldings. Under its “Vision 2010” plan, it is a strong and valued supplier for local customers, a self-sustaining production base and source of innovation. www.aisin.com.au

Present in Australia for almost 20 years, Fujitsu Ten is the country’s largest importer and supplier of navigation and audio equipment. A global leader in personal navigation devices and a major supplier to Toyota, Fujitsu Ten’s audiovisual navigation brand – Eclipse – offers safety-related features while providing full in-car entertainment solutions. www.fujitsuten.com.au; www.eclipse-web.com.au

Hunter Phillip Japan Ltd., based in Sydney, is a specialist Australia-Japan cross-border advisory fi rm. The firm’s principals have extensive Japan experience, with particular skills in property and funds management-related areas. www.hpj.com.au

Australian Honey is a pure source of energy from nature. Its bees are not affected by the problems in other honey-producing countries and its high-quality product is bottled in sophisticated packaging. Having a great interest in Japan and its culture, the company seeks distributors or retailer partners in the country. www.australianhoney.com.au

The Japan External Trade Organization promotes foreign trade with all countries. In Australia, it also identifi es new investment opportunities for Japanese and Australian companies. www.jetro.go.jp/australia

The Japan Foundation organizes cultural activities and cultural programs to deepen Japan-Australia ties. www.jpf.org.au

 
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