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| The Melbourne Convention and Exhibition Centre is part of a multidevelopment
complex that features a fi ve-star hotel, a riverfront retail
promenade and world-class restaurants. |
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Celebrated for its sporting events, cultural attractions, friendly locals, excellent wine and cuisine, and world-class shopping, it’s not surprising that Melbourne has ranked within the Economist Intelligence Unit’s top three “World’s Most Livable Cities” every year since 2002.
Celebrated for its sporting events, cultural attractions, friendly locals, excellent wine and cuisine, and world-class shopping, it’s not surprising that Melbourne has ranked within the Economist Intelligence Unit’s top three “World’s Most Livable Cities” every year since 2002.
Close to vineyards, mineral springs and world-renowned surf coasts, the city also offers 15 championship golf courses, including those designed by Jack Nicklaus and Robert Allenby. It also hosts the Formula 1™ Australian Grand Prix, Australian Open Tennis Championship and the Melbourne Spring (horse) Racing Carnival.
Melbourne is also a world-leading destination for conferences, meetings and incentive travel, with recent increased investment widening its reputation as a leading business events destination.
Home to many multinational medical and scientific organizations, research institutions, such as the Australian Synchrotron, and the headquarters of major multinational corporations, such as BHP Billiton, Melbourne continues to grow as a major business center in the country and the region.
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| The waterfront of Melbourne, which has been ranked among the
Top 3 Most Livable Cities in the world by the Economist Intelligence
Unit for the past eight years |
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Amid this growth, Melbourne has also witnessed robust development in tourism-related infrastructure.
Developments include the new $250 million Crown Metropol, which when completed will be Australia’s largest hotel and add to the city’s 23,400 accommodation rooms.
Melbourne is also home to Australia’s largest convention center – the world’s first with a “Six Green Star” environmental rating. Raising the standards in sustainability, technology, catering and service, the center is part of a new $1.1 billion development, South Wharf, which features the five-star Hilton Melbourne South Wharf Hotel, a riverfront retail promenade and critically acclaimed restaurants.
Investment in infrastructure is contributing to Melbourne’s record business events results. The Melbourne Convention + Visitors Bureau (MCVB), which works with multinational and Japanese associations to bring corporate events, and international meetings and conventions to Melbourne, has secured 51 international events for the new Melbourne Convention Centre, expected to attract more than 100,000 delegates and inject more than $488 million into the Victorian state economy.
With one of the world’s most advanced exhibition and convention spaces, and home to centers of excellence spanning from medicine to innovation, Melbourne is the perfect place to do business.
www.mcvb.com.au
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