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2009 REPORTS > POLAND - APRIL 4, 2009
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Expanding a strategic partnership  
Poland has begun a major infrastructure upgrade ahead of its co-hosting of the UEFA European Football Championship in 2012. Pictured above is a digital rendering of a refurbished Warsaw National Stadium.
Celebrating the 90th anniversary of formal relations this year, Poland and Japan have highlighted a long and very deep history that dates back since the end of World War I, and have mapped out strategies to expand ties beyond diplomacy.

"During World War II, the Japanese government was sending visas to Polish Jews to help them escape," recalls Japanese Ambassador to Poland Ryuichi Tanabe.

And over the years, the Polish have also admired the culture and tradition of the Japanese.

"Even Lech Walesa, our first president, wanted to make Gdansk into a little Japan," says Pawel Adamowicz, mayor of the major seaport and shipbuilding city.

Today, Japan regards Poland an important economic partner as the Eastern European country has displayed strength and stability the past few years.

Since 2006, the Polish economy has grown at least 6 percent due to a surge in foreign direct investment, which was estimated at 15 billion euros that year.

Aside from falling unemployment, Polish exports have also grown the past two years by nearly 20 percent, registering a value of nearly 92 million euros.

Taking advantage of this robust growth, at least 230 Japanese companies have established operations in Poland, which posseses several advantages over nearby locations.

With over 500 higher education institutes, the country boasts a large population of highly skilled workers.

"We noticed that the Polish are very enthusiastic about their work and are also very quick learners," says Atsuho Maeda, director of the Japan External Trade Organization in Poland.

Polish Deputy Prime Minister and Minister of the Economy Waldemar Pawlak

Another of Poland's advantages is its location at the center of the 25-member European Union. For transport and logistics companies, the country appears to be an ideal place to oversee the distribution and movement of goods.

"Our company has done very well holding storage facilities in the Baltic Sea and sending products to Russia from Western Europe," shares MOL Europe General Manager Jaroslaw Grochowski

And as the beneficiary of EU funds, those seaports are being further modernized to provide more extensive connections.

With almost 40 million people, Poland represents more than onethird of consumers from the 10 newest EU member countries.

"Our country is the 30th largest market in the world. In 2007, we spent around 5.5 billion euros on cars alone. The biggest Japanese corporations are present in Poland because they see the country as a steady source of investment," says Pawel Stelmaszczyk, vice president for foreign direct investment of the Polish Information and Foreign Investment Agency.

"Some of them entered the country buying state-owned enterprises in the early 1990s and helped privatize them," he adds.

Japanese Ambassador to Poland Ryuichi Tanabe

Meanwhile, Poland has also received much funding ahead of the country's co-hosting of the UEFA European Football Championship in 2012.

"The European Union has granted us over 67 billion euros. We aim to use this budget on improving infrastructure, especially because we are aiming to host Euro 2012, and also for research and development," shares Katarzyna Zajdel-Kurowska, undersecretary of state from the Ministry of Finance.

A large portion of EU funds is also earmarked for the construction and improvement of special economic zones, which are planned to speed up the development outside the capital Warsaw.

"One of the biggest manufacturing plants in Poland is owned by Toshiba to assemble our LCD TVs," says Toshiba TEC President Zbigniew Poro.

The importance of bilateral ties was made clear in December 2008, when Polish President Lech Kaczynski visited Japan, where he and his wife were welcomed by Prime Minister Taro Aso.

 
 
Table of Contents
Expanding a strategic partnership
Wielding the sharp edge of technology
Warsaw – the birth of a metropolis
Nikon captures local market through innovation
Providing total support all of the time
A strong partner for Polish health care
With Euro 2012, Poland hopes to score multiple goals
A successful Japanese venture in Poland
EFH builds on tourism growth
Pol-Mot ignites innovation in Poland
Subaru is driving innovation in Poland
Educating Europe’s business leaders
Hitachi finds a perfect match
Mazda zooms into the Polish fast lane
Ricoh revives market strength in Poland
PGNiG stays confident about the future despite hard times
Experience you can trust in Poland


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The law firm of Barylski, Olszewski, Brzozowski (BOB) has been providing legal advice and counsel to local and foreign companies for the past 18 years. It has extensive experience working with Japanese clients, having been involved with some of the first Japanese investments in Poland. www.bob.com.pl

Founded in 1990, the Polish Chamber of Commerce is the largest independent business organization in Poland. It brings together more than 130 business organizations consisting of over 300,000 Polish enterprises and works extensively to improve the image of Poland abroad. www.kig.pl

The Polish Information and Foreign Investment Agency (PAIiIZ) was set up in 2003 to help investors enter the Polish market by providing support and information to companies new to Poland’s administrative and legal framework. Doubling as the Secretariat of the Polish-Japanese Economic Committee, it promotes the image of the country, and Polish goods and services across the world. www.paiz.gov.pl

JETRO Poland helps Japanese companies by providing market information and consultation on doing business in the country. It also assists Polish businesses and interested parties with information about investment, trade and business opportunities related to Japan. www.jetro.go.jp/poland/

Warsaw Destination Alliance promotes the Polish capital abroad as a dynamic location for investment, tourism and trade. Founded in 2003 by a group determined to build up the city’s image, WDA plans to transform Warsaw into an internationally recognized and respected brand name. www.destinationwarsaw.com

PL.2012 is overseeing Poland’s preparations for the Euro 2012 European Football Championship, which the country is co-hosting with Ukraine. It is working closely with the Polish Ministry of Sport and Tourism, UEFA, the Polish FA and representatives in Ukraine. www.2012.org.pl

 
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