WER - World Eye Reports
2009 REPORTS > POLAND - APRIL 4, 2009
Poland
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Horiba President Marek Hendzel (right) and Deputy Managing Director Agnieszka Luszczewska
With 12 medical academies, over 1,200 public and private hospitals, and 2,500 diagnostic laboratories, Poland’s health care sector has huge growth potential that has already attracted the interest of global business.

Given the sound growth prospects, Horiba ABX in Poland has stepped up its efforts to gain a significant market share in the in vitro diagnostics sector and develop its business.

Originally founded in Kyoto, Japan, in 1953, Horiba specializes in the design and manufacture of precision instruments for measurement and analysis. Since its establishment, medical diagnostics has become one of the company’s four key activities.

In Poland, company president Marek Hendzel has strengthened Horiba ABX’s business by setting up a wider sales and service network, and extensive customer care services that include a hot line.

"Our customers include hospitals, laboratories and clinics that require the latest technology, cost-effective units, as well as on-the-spot services and support. We offer customer care units, hot-line services, technical assistance and application support services," says Hendzel.

"While hematology remains our core business, a fast-growing area that we are focusing on is clinical chemistry. We are also developing our sales and service network throughout Poland to meet our customers’ demands," he also says.

Meanwhile, Deputy Managing Director Agnieszka Luszczewska is confident the company will achieve its objective.

"Our strategic target for 2011 is to be No. 5 in the IVD market and we are confident we can take on the challenges we face in the market," she says.

Competing with such industry giants as Siemens and Roche, Hendzel clearly understands the challenges of the market.

Horiba ABX has already supplied 700 laboratories across Poland and the Horiba Group has allotted more than 10 percent of its global turnover for R&D.

Backed by the superior quality and technology of Horiba ABX’s products, and support from headquarters, Hendzel remains confident that the company’s operations in Poland will continue to grow at a healthy pace.

www.horiba-abx.com

 
 
Table of Contents
Expanding a strategic partnership
Wielding the sharp edge of technology
Warsaw – the birth of a metropolis
Nikon captures local market through innovation
Providing total support all of the time
A strong partner for Polish health care
With Euro 2012, Poland hopes to score multiple goals
A successful Japanese venture in Poland
EFH builds on tourism growth
Pol-Mot ignites innovation in Poland
Subaru is driving innovation in Poland
Educating Europe’s business leaders
Hitachi finds a perfect match
Mazda zooms into the Polish fast lane
Ricoh revives market strength in Poland
PGNiG stays confident about the future despite hard times
Experience you can trust in Poland


eBox

The law firm of Barylski, Olszewski, Brzozowski (BOB) has been providing legal advice and counsel to local and foreign companies for the past 18 years. It has extensive experience working with Japanese clients, having been involved with some of the first Japanese investments in Poland. www.bob.com.pl

Founded in 1990, the Polish Chamber of Commerce is the largest independent business organization in Poland. It brings together more than 130 business organizations consisting of over 300,000 Polish enterprises and works extensively to improve the image of Poland abroad. www.kig.pl

The Polish Information and Foreign Investment Agency (PAIiIZ) was set up in 2003 to help investors enter the Polish market by providing support and information to companies new to Poland’s administrative and legal framework. Doubling as the Secretariat of the Polish-Japanese Economic Committee, it promotes the image of the country, and Polish goods and services across the world. www.paiz.gov.pl

JETRO Poland helps Japanese companies by providing market information and consultation on doing business in the country. It also assists Polish businesses and interested parties with information about investment, trade and business opportunities related to Japan. www.jetro.go.jp/poland/

Warsaw Destination Alliance promotes the Polish capital abroad as a dynamic location for investment, tourism and trade. Founded in 2003 by a group determined to build up the city’s image, WDA plans to transform Warsaw into an internationally recognized and respected brand name. www.destinationwarsaw.com

PL.2012 is overseeing Poland’s preparations for the Euro 2012 European Football Championship, which the country is co-hosting with Ukraine. It is working closely with the Polish Ministry of Sport and Tourism, UEFA, the Polish FA and representatives in Ukraine. www.2012.org.pl

 
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