WER - World Eye Reports
2009 REPORTS > POLAND - APRIL 4, 2009
Poland
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EFH builds on tourism growth  
Europejski Fundusz Hipoteczny President and CEO Miroslaw Wierzbowski
Polish hotel investment company Europejski Fundusz Hipoteczny has experienced very robust growth for more than a decade as the country emerges as one of the more popular business and tourist destinations in Europe thanks to its consistently growing economy and rich cultural heritage.

"Poland has great potential for golf courses. We are one of the biggest countries in Europe and we only have 18 golf resources. Finland has about 400 golf courses, so Poland has the capacity to build many more. I believe that if we have more golf courses in Poland, then more tourists will come," says President and CEO Miroslaw Wierzbowski.

With 13 UNESCO World Heritage sites, Poland is becoming increasingly popular among tourists from around the world. In fact, the country has yet to reach its full potential.

"According to the Hotel Market Report for 2007, there are only 35 hotel beds for every 10,000 inhabitants in Poland. For that same ratio, the Czech Republic has 220 beds and Austria has 703," says Wierzbowski.

Europejski Fundusz Hipoteczny is developing property around Poland in Warsaw, Zakopane, Leba, Worliny, Bochnia, Kazimierz Dolny, Falenty and Mikolajki.

"Mazuria is a region known for lakes and we’re developing a golf course there as well as apartments and a hotel. We also have a project in Malbork, which has the biggest castle in Europe. We call these special destination areas," says Wierzbowski.

"We are also focusing on Mikolajki because The World Rally Championship will be held there and the local government built a special racetrack for this event," he adds.

While Poland’s tourism industry has shown huge potential, it still is a developing market and thus needs foreign investment.

Another reason for strong growth in the Polish tourism industry is the UEFA European Football Championship to be held in six Polish cities in 2012.

"I believe that having more international investors will truly help. Having lived in Japan, I know that Japanese investors will make perfect partners for us. They make up the majority of the tourist population of the world and are avid fans of golf," says Wierzbowski.

www.efh.com.pl

 
 
Table of Contents
Expanding a strategic partnership
Wielding the sharp edge of technology
Warsaw – the birth of a metropolis
Nikon captures local market through innovation
Providing total support all of the time
A strong partner for Polish health care
With Euro 2012, Poland hopes to score multiple goals
A successful Japanese venture in Poland
EFH builds on tourism growth
Pol-Mot ignites innovation in Poland
Subaru is driving innovation in Poland
Educating Europe’s business leaders
Hitachi finds a perfect match
Mazda zooms into the Polish fast lane
Ricoh revives market strength in Poland
PGNiG stays confident about the future despite hard times
Experience you can trust in Poland


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The law firm of Barylski, Olszewski, Brzozowski (BOB) has been providing legal advice and counsel to local and foreign companies for the past 18 years. It has extensive experience working with Japanese clients, having been involved with some of the first Japanese investments in Poland. www.bob.com.pl

Founded in 1990, the Polish Chamber of Commerce is the largest independent business organization in Poland. It brings together more than 130 business organizations consisting of over 300,000 Polish enterprises and works extensively to improve the image of Poland abroad. www.kig.pl

The Polish Information and Foreign Investment Agency (PAIiIZ) was set up in 2003 to help investors enter the Polish market by providing support and information to companies new to Poland’s administrative and legal framework. Doubling as the Secretariat of the Polish-Japanese Economic Committee, it promotes the image of the country, and Polish goods and services across the world. www.paiz.gov.pl

JETRO Poland helps Japanese companies by providing market information and consultation on doing business in the country. It also assists Polish businesses and interested parties with information about investment, trade and business opportunities related to Japan. www.jetro.go.jp/poland/

Warsaw Destination Alliance promotes the Polish capital abroad as a dynamic location for investment, tourism and trade. Founded in 2003 by a group determined to build up the city’s image, WDA plans to transform Warsaw into an internationally recognized and respected brand name. www.destinationwarsaw.com

PL.2012 is overseeing Poland’s preparations for the Euro 2012 European Football Championship, which the country is co-hosting with Ukraine. It is working closely with the Polish Ministry of Sport and Tourism, UEFA, the Polish FA and representatives in Ukraine. www.2012.org.pl

 
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