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| Hitachi Power Tools Polska General Manager Michal Kuryllo |
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Reflecting Poland’s astounding growth, Japan-based Hitachi Power Tools has seen its business in the country grow so rapidly in the past few years that the company now enjoys a 14 percent market share. And the company only expects it to get better.
We owe our success to four things. We owe it to our open communication with our distributors, our flexibility to the changing market, our marketing creativity, and the reliability and design of our products. But of course, these couldn’t be achieved without our company’s great people," says Hitachi Power Tools Polska General Manager Michal Kuryllo.
Despite the impressive performance, Hitachi Power Tools still wants to increase its market share in this dynamic Eastern European country, which was part of the second wave of countries to join the European Union in 2004.
"The Polish market has a very strong sense of brand loyalty. In order for Hitachi to reach No. 1, we have to be patient. But we are very optimistic about this," says Kuryllo, whose innovative and creative strategies to boost business have been imitated by competitors.
"We’ve sponsored events such as the Fachowa Ekipa (Skilled Team), which is dedicated to endusers in search of professional service in construction, installation and decorating aspects. This event is done through outdoor activities and accessible through the Internet. We also created Hitachi DVD encyclopedias, which act as student textbooks. They help to teach technical students such as how to properly drill holes and also which tools to use on different types of concrete," he adds.
With a population of nearly 40 million, Poland represents a profitable market for many Japanese companies and Kuryllo envisions a bright future for Hitachi Power Tools in the country.
"The Polish are hungry for success. So this is a very important market for us because they want more and more to have a better standard of living. They are willing to spend more on quality and design," says Kuryllo.
"The Polish people are a large hardworking population open to new opportunities and aren’t afraid of foreign ideas. This works well with Japanese tradition as we can trust one another and build a great relationship together," he adds.
www.hitachi-elektronarzedzia.pl
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