|
| Mazda Motor Poland Managing Director Shunsuke Hamamoto |
|
The Polish automotive industry has seen tremendous growth and carmakers have been aggressively pursuing a larger share in a very competitive market.
Sold previously by a Japanese trading house, Mazda cars have enjoyed a head start in building a strong brand image in Poland.
And since becoming a subsidiary of the Japan-based car giant in 2008, Mazda Motor Poland is well positioned to take on the challenges of the future.
"There's an excellent automotive environment in Poland. We have a growing market. GDP is over 5 percent. We enjoy low unemployment, relatively low inflation and the necessary investments in the country's infrastructure are being made," says Mazda Motor Poland Managing Director Shunsuke Hamamoto.
Since setting up Mazda Motor Poland, Hamamoto and his team have established a network of 13 qualified and experienced dealers in all major cities. In the first nine months of 2008, the company sold 3,300 units and another 5,000 are expected to be sold in 2009.
"One reason for Mazda's success in Europe is that 100 percent of Mazda cars are produced in Japan. This ensures that all Mazda cars have a high-quality reputation. Cars destined for the European market are designed in Europe with European customers in mind and then manufactured in Japan," says Hamamoto.
Its top-selling car, the Mazda 6, combines sleek styling, intelligent packaging, and high levels of safety and luxury equipment. For the Polish driver looking for a quality Japanese manufactured car, the Mazda 6 has emerged as a very popular choice.
"With our great range of Mazda cars, I'm sure we will overachieve in Poland. Our dedicated team and strong reputation in the country will enable us to empower our dealer groups, and work on strengthening our distribution network. Through communication, financial stability and collaboration with Japan we have every confidence that Mazda will take a leading position in the Polish automotive sector," Hamamoto says.
www.mazda.pl
|