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Anyone who has ever used a computer, a calculator, a clock, a digital wristwatch or a mobile phone - in other words, practically everyone - has probably used a Chisso product.
Chisso has played a pioneering role in the chemical industry since its establishment in 1906. For more than a century, it has developed a wide range of chemical products like fertilizers, high-purity metallic silicon, polypropylene, synthetic fibers and liquid crystals that have enriched the lives of people around the world.
Paying close attention to changes in people's daily lives, Chisso long ago anticipated the coming of this information-driven age and aligned its business structure accordingly.
"Our information technology materials, especially liquid crystals, play a significant role in the development of next generation IT equipment," said Kazuhiro Hirata, the executive officer and general manager of the 3,000-strong company.
As one of two major dominant liq uid crystal manufacturers worldwide, Chisso is said to represent almost half of the global production of liquid crystal,a critical ingredient used on the displays in cell phones, computers and televisions, among many others.
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"Our products are so much a part of day-to-day life you can find them where you least expect them," Hirata explained.
Another of its specially mentioned businesses is synthetic fibers which are used in the production of sanitary products, disposable diapers and medical masks, and are effective for fl u prevention. One of the main production bases is Chisso subsidiary Guangzhou ES Fiber.
Chisso has several subsidiaries in China, including the Shanghai-based Chisso China, which was set up in 2004 to handle sales throughout the country.
Shanghai Jin Chang Engineering Plastics, a joint venture with Shanghai Petrochemical, one of the largest chemical companies in the country, produces polypropylene compounds, which are used in a variety of applications for automobiles and appliances.
"We have been a pioneer in the chemical industry for over 100 years, and our strong team spirit to always provide the best products has been the key to our success," Hirata said.
www.chisso.co.jp
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