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2009 REPORTS > MALAYSIA - November 14-15, 2009
Malaysia
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Healthcare tourism' on the rise  
1,2 and 3: KPJ hospitals are equipped with state-of-the-art medical technology and facilities. Niro Ceramic received a ‘Brand Excellence Award’ from the Malaysian Ministry of Trade and Industry in 2008. 4: KPJ Ampang Puteri Specialist Hospital
Many people are not aware that medical care in Malaysia ranks among the best in the world and most of the private hospitals in the country meet internationally recognized quality and standards.

Leading the way is healthcare giant KPJ Healthcare Bhd, which operates a network of 19 hospitals in Malaysia and three in Indonesia. With more than 2,500 beds, KPJ offer one of the most comprehensive ranges of medical services in Malaysia.

Building on more than 28 years experience in the healthcare industry and supported by more than 650 medical consultants and some 7,000 support staff, KPJ hospitals have renowned experts in cardiology, orthopedics, oncology, plastic and reconstructive surgery, among others.

KPJ hospitals have been able to attract a growing percentage of the bourgeoning medical tourism industry in Malaysia due to the group’s size, expertise and state-of-the-art technology
and practices.

Managing Director Datin Paduka Siti Sa’diah Sheikh Bakir sees the inflow of medical tourists to KPJ hospitals as a testament to its high quality standards in the healthcare delivery.

“We are very proud to be leading the way in this field. With medical tourists come increased rigor in standards and quality, which helps us to improve service for all Malaysians as well,” said Datin Paduka.

In fact, KPJ Ampang Puteri Specialist Hospital was recognized for this when it garnered the Matrade Export Excellence Award by the Ministry of International Trade and Industry Malaysia in late 2007.

“KPJ places a high priority on quality initiatives, with our hospitals embarking on international quality certification and accreditation programs,” says Datin Paduka.

As Malaysia’s growing reputation as a health and medical destination brings an influx of visitors and patients from around the world, KPJ has been actively promoting itself abroad in markets like Vietnam, Indonesia and China.

“China will continue to play a larger and larger part in medical tourism in Malaysia. We already receive a large number of Chinese tourists here and getting them to do a simple preventative checkup during their visit would be a great introduction to our world-class medical facilities,” said Datin Paduka.

“Medical charges and hospitalization costs here are very competitive compared to those in many developed countries. For example, a normal cardiac bypass surgery would cost in the region of $6,000 to $7,000,” she added. In China, the procedure may cost twice as much in private hospitals.

KPJ places a high priority on quality initiatives, with our hospitals embarking on international quality certification and accreditation programs.

DATIN PADUKA SITI SA’DIAH SHEIKH BAKIR
Managing Director

www.kpjhealth.com.my

 
 
Table of Contents
Malaysia: 35 years of trade and ties with China
'Healthcare tourism' on the rise
Niro: Swiss quality, Asian costs


Webscape

The National Chamber of Commerce and Industry of Malaysia (NCCIM) is an umbrella organization made up of the five national chambers of commerce and industry in Malaysia. The NCCIM’s role is to help represent the many interests of the Malaysian business community on the domestic and international front. A key objective is to promote Malaysian exports and investments abroad as well as to attract foreign direct investment (FDI) to Malaysia.
www.nccim.org.my

Established in Cresciano, Switzerland, more that 30 years ago, Niro Ceramic operates its headquarters out of Malaysia but still provides Swiss quality tiles around the world. It now sells its product range, Niro Granite, in China. The new Niro Ceramic showroom in the China Ceramic Industry Headquarters covers 6,000 sq ft and features eye-catching mock-ups and display paneling. www.nirogranite.com.my

The Ministry of International Trade and Industry plays a leading role in strengthening trade and investment between Malaysia and foreign direct investors. It provides information and help to many Chinese and Malaysian companies that want to expand their businesses in Malaysia. www.miti.gov.my

The Asian Strategy and Leadership Institute (ASLI) is a local non-political and not-for-profit think tank that promotes business excellence, ideas interchange and business cooperation. ASLI’s vision is to create a better society by helping organizations enhance competitiveness, leadership and strategic capabilities through the interchange of ideas, information and knowledge. www.asli.com.my

An initiative of several Malaysian associations and organizations, the Malaysia-China Business Council (MCBC) serves as an important business link between the two countries. It promotes trade and dialogue between entrepreneurs of each nation through trade missions and other activities. In June 2009, a delegation of Malaysian and Chinese business leaders from MCBC traveled to Beijing to mark the 35th anniversary of bilateral relations. www.asli.com.my/initiatives.htm



 
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