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| Niro Ceramic received a ‘Brand Excellence Award’ from the Malaysian Ministry of Trade and Industry in 2008. |
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Living up to the world-renowned Swiss reputation for quality craftsmanship, Niro Ceramic has seen the demand for its wide range of porcelain tiles grow all over the world, especially in Asia.
In fact, rapid growth in Asian markets and economic globalization prompted the Swiss-based company to set up a manufacturing facility in Malaysia in 1988. It then made its first foray into China in 2001 to partially outsource its manufacturing.
“When we began outsourcing manufacturing to China, we wanted to be sure to maintain the stringent quality standards that we are renowned for. We painstakingly selected factories to produce tiles according to our designs and specifications. Today, a complete organization is in place to ensure that we also achieve the same quality products and efficient customer service,” explained Managing Director Bong Kuan Shin.
That commitment paid off in 2008 when Niro received the “Brand Excellence Award” from the Malaysian Ministry of Trade and Industry. The prestigious award is given once a year to Malaysian companies with positive brand building and values, superior innovations, and strong global appeal.
Starting next month, the company will expand its product range on a much larger scale in China, where construction and property development continue to grow.
According to Bong, the expansion in China is vital to the future success of the company.
To kick off its stronger push into China, Niro will launch a new showroom in the China Ceramic Industry Headquarters in Foshan, Guangdong province.
The new showroom will be designed to highlight Niro’s diverse line of modern, trendy and classic products that suit all individual tastes and lifestyles.
www.nirogranite.com.my |