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| Dah Chong Hong Deputy Chairman and Executive Director Alex H. F. Chu |
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Foresight and expertise are two important reasons behind the growing success of Dah Chong Hong
Holdings Ltd. (DCH) in the China market. DCH is a Hong Kong-listed trading conglomerate, with three major businesses covering motor vehicles, food and logistics.
“Twenty years ago we anticipated that Hong Kong would become a springboard for China, so we started our entry into the market early on. It’s a market with huge potential that we just could not afford to miss,” recalls Deputy Chairman and Executive Director Alex H. F. Chu.
The competitive strength of DCH in China lies in its wide distribution network and full-service logistic platforms established over the last 20 years, as well as its strong relationships with local and provincial governments and businessmen.
In spite of the lingering economic worries, the company still sees robust growth coming from mainland China.
“We can achieve positive results in times of economic turmoil because we have planned ahead. Our networking in China was set up not today, but years ago. This is the benefit of foresight,” says Chu.
China’s fast-growing consumer market makes Hong Kong a very strategic location for DCH to have its headquarters, not to mention the convenience of having a manufacturing base next door supplying Hong Kong and the world.
DCH has set up three regional headquarters: in Guangzhou, the heart of the Pearl River Delta; in Beijing, the heart of the Bohai Bay; and in Shanghai, the heart of the Yangtze River Delta. These regional HQs also support other satellite distribution centers across the country.
Deputy Chairman Chu is actively looking for more business partners for DCH’s fast-moving consumer goods (FMCG) business. Knowing the great potential for Japanese food products in China, he cites the quality of Japanese foodstuffs for the premium sector of the market.
“Their products are safe, reliable and the beautiful packaging is like art,” he says.
With over 60 years of experience, DCH is able to prevent principals or suppliers looking to enter the China market from “getting their fingers burnt.”
By means of a collaborative partnership or embarking on a partnership with DCH, FMCG brand owners can enjoy economies in different aspects of the business and easy access into the China market by means of utilizing DCH’s one-stop supply chain distribution system.
A full range of value-added logistics services are also available in their logistics hub located in southern China, which includes bonded repacking and relabeling, import and re-export bonded warehousing, GPS tracking security service, vendor managed inventory, etc.
“Partnering with us is one of the best ways to ride on the fast train to success. We are open and keen to take up new opportunities and prefer to strike while the iron is hot!” Chu says.
DCH understands the “strategic direction” of China and recognizes the respective cultures and characteristics of each targeted province, which translates into specific and varied preferences by consumers in those provinces.
“We are market-driven and customer-oriented, being able to both meet the demands of the supplier and to appeal to the consumer. Each market is unique and our strength is in our flexibility to meet a precise requirement while remaining cost-efficient in providing world-class services,” he says.
www.dch.com.hk |