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| Crown Motors Managing Director Patrick S. Lee |
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Recipient of Toyota Motor Corp.’s coveted Triple Crown Award for a record 18 straight years (No. 1 overall as well as for passenger vehicles and commercial vehicles), HongKong based Crown Motors Ltd. is arguably the special autonomous region’s market leader in sales of passenger, commercial and overall vehicles.
Since its establishment in 1966, business has grown steadily for Crown Motors, being the sole distributor of Toyota, Lexus, Daihatsu and Hino brands, with Toyota as its biggest brand in Hong Kong.
“The success of Crown Motors would not be possible without Toyota looking at Hong Kong as a
market that required products that meet specific needs. As a market leader, you need to introduce new products that are unique,” says Managing Director of Crown Motors Ltd. Patrick S. Lee.
“We take bold steps to invest in marketing and advertising and promoting the right products to
the right consumers. We continue to distribute suitable models for Hong Kong’s domestic market.
Our development strategy is synergized with Toyota’s global strategy– giving value for money in
line with our ‘Customer First’ philosophy.
We carefully study each market and foresee the trends,” Lee adds.
Given that the Hong Kong government reduced by 30 percent the required first registration tax, or FRT, on “green” cars, Crown Motors has expanded its line of environmentally friendly vehicles,
aware that more customers would take advantage of the government incentive.
It now sells Toyota’s Prius, Alphard 4-seater and Noah, as well as Lexus LS600hL, GS450h and
RX450h, all of which are entitled to a government tax subsidy.
“This helps us continue to generate consumer preference in the marketplace, and our partners Toyota and Lexus can introduce these high-technology products without the consumer paying for all the premiums. Our business continues to grow with environmental awareness,” says Lee.
Crown Motors also hopes to introduce Toyota plug-in hybrid vehicles for testing with the government
in the middle of this year.
“It’s a very exciting project for us because it will be the very first plug-in hybrid from Toyota. Hong
Kong is one of the best places in the world to promote hybrid and electric vehicles for a number of
reasons. It is geographically small and the infrastructure of electricity is good,” Lee says.
“The plug-in hybrid is our response to the call of the government to introduce electric, plug-in hybrid vehicles to Hong Kong. So, we raised our hand and said ‘Yes, we are ready to do it,’” he adds.
www.crown-motors.com |