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| Located just outside the city of Malang, Asal Jaya is working closely with local farmers on the fertile hillsides of East Java. |
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Despite being an established coffee exporter from the world’s fourth largest coffee-producing country, Asal Jaya, located just outside the city of Malang on the fertile hillsides of East Java, has kept a low profile. It has one important focus: providing the best standard in coffee beans, both in quality and consistency, to the world.
In 1967, Asal Jaya was founded as a local coffee trader in East Java catering to the domestic market. It then started supplying raw coffee materials to coffee exporters.
From 1993, the company began exporting robusta and arabica coffee directly, as the Indonesian government opened up the sector for new coffee exporters. This was Asal Jaya’s first taste in exporting as it began selling its coffee to other Asian countries, such as Singapore and Hong Kong.
“Soon after, a great opportunity presented itself,” recalls the company’s president, Hariyanto.
The following year, a deep frost ruined most of Brazil’s coffee crop. Buyers were forced to find producers from other coffee-producing countries to fulfill their demand. Some buyers turned to Indonesia and found Asal Jaya, and the business relationships have continued strongly to this day.
“We offer consistently high-quality coffee and a full commitment to delivering our product on time as per our contracts. This is why we have long-standing and strong relationships with buyers,” says Hariyanto. “After proving over the years that we can supply many companies at a competitive and reasonable price with an international standard of coffee, buyers trust us even more.”
Asal Jaya quickly became a stable supplier of coffee beans to Japan, while further extending its exports to many other countries. In Japan, home to the world’s most fanatically perfectionist coffee connoisseurs, the company’s reputation spread. Asal Jaya quickly became one of the largest suppliers of coffee beans to Japan, while further extending its exports to many other countries around the world.
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| Asal Jaya has been operating
with an extensive local workforce.. |
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In 2003 the company again expanded, this time into the cacao bean business. Exports increased to more than 40 countries around the globe. Today, its coffee export volume has doubled since 2006 and cacao shipments have increased since 2008. And now, Asal Jaya has become one of Indonesia’s five largest coffee exporters.
With soaring demand from emerging economies and sustained high coffee and cacao consumption in its traditional markets, Asal Jaya will continue to increase production and export volume to fulfill both sectors.
Meanwhile, the local market is itself growing significantly as well, with coffee consumption in Indonesia increasing by 5 percent per year.
In Malang, the company continues to work closely with the company’s extensive local workforce, strengthening Asal Jaya’s reputation as a credible and reliable worldwide exporter of agricultural commodities while ensuring the prosperity of the communities surrounding the land in East Java.
“We are also working hand in hand with local farmers with one aim,” says Hariyanto, “to grow the best coffee consistently, now and in the future.” |