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2012 REPORTS > INDONESIA - MARCH 17, 2012
Indonesia
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Oils, scents and flavors: from Indonesia’s hills to the world   Print this page | View complete report (2.1 MB., PDF)
Djasula Wangi Director Febriani Narpati
Taking over the reins of an entire family business can be daunting, but Febriani Narpati, the director of Djasula Wangi, makes it look easy. The company was founded by her father, Djohan Narpati, in 1962, and it has grown to become a leading Indonesian exporter of essential oils and natural vanilla products, with over 10 branches around the country.

“I joined the company in 1988. This was a completely new direction for me. It wasn’t easy for awoman, especially as Indonesia was also a more male-dominated society then. However, I workedhard, and because of that we have stayed an important and trusted player in the market,” says Narpati.

Djasula Wangi is the oldest and the only Indonesian company still actively engaged in the essential oil and vanilla bean business. Narpati’s dedication to building strong relationships with clients may be its key strategic point.

“The United States is a very important market for us. China and India are also growing markets. I try to visit clients every year to keep relations personalized, through direct communication with the customers in order to catch the opportunity to become a key participant in their development program and to understand their needs and requirements. Communication is key. This has helped our business to grow and our name to become a globally recognized brand,” she says.

“We have had clients who have tried other oil and vanilla suppliers, but they have not been satisfied with what they get elsewhere. They always come back to us. Our service and consistency are the qualities that set us apart,” she adds.

Meanwhile, Djasula Wangi has steadily diversified its product range to include other essential oils and derivatives such as clove oil derivatives. “With a population as big as Indonesia’s, with its vast land resources, we should continue to focus on developing natural products,” Narpati says.

The company’s commitment to quality has earned the trust of many Japanese consumers. In fact, Djasula Wangi has enjoyed a 20-year history with its Japanese clients.

“They are very happy with us. I remember one specific client who requested that we grow a special type of ginger. Since our plantation is located at a high altitude, we can produce the ginger they want with the best aroma,” she recalls.

Narpati is open to pursuing more partnerships with Japanese companies to grow further.

“The Japanese have been in Indonesia for a while and our company has a strong history with them. We know we cannot grow alone, and we need to learn more technology, such as producing natural vanillin from clove oil derivatives through bio-conversion. That’s what we look to Japan for,” she says.

www.djasulawangi.com
 
 
Table of Contents
Now, more than ever
Taking an early chance proves the right decision
Japan’s LNG partner
A peek at the future of sustainable chemical products
Production taken to heart at family-owned export leader
Good chemistry between the two countries
A robust history links East Java with Japan
Indonesia as an industrial development and design hub
Oils, scents and flavors: from Indonesia’s hills to the world
Heading for tomorrow
Caring is the common thread for a textile innovator
Palm products in ‘harmony’ with consumers
Pioneer in soil re-mineralization
A dream becomes reality: sustainable, delicious shrimp on every table
Oiling the gears of a world-class economy
Progressive leadership drives a strong player in a niche market
Adding Indonesian knowhow to nature’s bounty
Rebuilding Japan from overseas
In Indonesia as in Japan, always by your side


Ebox
ASC 9th Floor, Summitmas I Jl. Jend. Sudirman
Kav. 61-62, Jakarta 12190 Indonesia
Phone: (021) 520 2111

PT Asahimas Chemical is a multinational joint venture in Indonesia that operates Southeast Asia’s largest and fully integrated state-of-the-art Chlor Alkali-Vinyl Chloride plant. It manufactures basic chemicals such as caustic soda (NaOH), ethylene dichloride (EDC), vinyl chloride monomer (VCM), polyvinyl chloride (PVC), hydrochloric acid (HC1) and sodium hypochlorite (NaC1O), which are crucial to many of Indonesia’s fastest-growing industrial sectors.
www.asc.co.id

Employing over 7,000 workers and using sophisticated machinery, PT Dan Liris plays an important role in the integrated textile and garments industry of Indonesia. Listed as one of 100 biggest exporters by national business magazine SWA in 2010, it has gained an international profile by producing garments for well-known brands such as Marks & Spencer, British Home Stores, House of Fraser, and for Japanese brands such as Bandai and Sanrio.
www.danliris.com

Djasula Wangi is a leading producer and exporter of quality essential oils, vanilla beans and clove leaf oil derivatives in Indonesia. Celebrating 50 years, the company distributes its products to more than 20 countries around the world.
www.djasulawangi.com

PT Idemitsu Lube, a subsidiary of Idemitsu Kosan Global, has over 100 years of experience in providing top-quality oils and lubricants for its customers. Experiencing constant expansion due to rising demand in the country, Idemitsu Lube produces automotive lubricant oils for car and motorcycle manufacturers, as well as industrial lubricants for machining processes.
www.idemitsu.com

The Japan External Trade Organization (JETRO) in Indonesia has played a prominent role in strengthening trade and investment between Indonesia and Japan. It provides information and consultation services to Japanese small and medium-size enterprises (SMEs) planning to set up their operations in the country.
www.jetro.go.jp/indonesia

Jakarta Chamber of Commerce and Industry (JCCI) was established in 1967 to provide information, consultation and communication services to its members and the government regarding their individual needs. It also conducts seminars and management training programs for small and medium-size enterprises.
www.kadin.or.id

East Java Chamber of Commerce and Industry plays a vital role as an economic entry-gate for the Eastern Indonesia Zone. With a large area in which abundant resources are being industrially processed, traded and serviced, East Java is the most attractive province in Indonesia for foreign investment now and in the future.
www.kadinjatim.or.id

Indonesian Mining Association (IMA) serves as a link between the government and mining companies in the country. Aside from organizing lectures, seminars and training activities for its members, it also runs periodic conferences on domestic mining, publishes proceedings and mining information, and represents the Indonesian mining industry in national and international meetings.
www.ima-api.com
 
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