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2012 REPORTS > INDONESIA - MARCH 17, 2012
Indonesia
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Pioneer in soil re-mineralization  
PT Karunia Semesta Raya President Director Heri Susanto (left) and Company Adviser Shih Mei Chan
Indonesia’s burgeoning mining industry has attracted increased interest among foreign investors and is playing a key role in driving economic growth. With the abundance of mining fields and exploration in several areas of the country, many are asking how the industry can promote environmental sustainability.

PT Karunia Semesta Raya (KSR) started as a trader of coal and andesite stone mining in 2003. Following a change in mining regulations, the company shifted its business from copper smelting to mineralized fertilizer in 2009.

“People ask me why I changed my business from coal and copper to fertilizer. Apart from it having good business value, it also contributes to a greener environment. Our products consist of 100 percent naturally mined, mineral-rich volcanic ash and are sold without any chemical alterations,” says President Director Heri Susanto.

The company provides farmers with a natural, sustainable and profitable means to improve the growth, health and nutrient value of their crops and livestock. Currently distributed in Indonesia, KSR’s products are slated for export to Malaysia, Taiwan and Singapore in the near future.

“We call our fertilizer a soil re-mineralizer. Agricultural activity results in the depletion of nutrients from soil and it is important to regenerate them. Our copper-based fertilizer products are also excellent as animal feed additive, as it increases lean gain in animals and improves their health. In aquaculture, it serves as feed for mineral supplementation and as pond water treatment to stimulate plankton growth, while eliminating toxic blue algae plankton and viruses that plague the aquaculture industry. This is a brand-new initiative in Indonesia,” says Susanto.

“Our soil re-mineralizer can also directly impact the mining industry in improving environmental sustainability, by helping to create and restore the top soil of mining areas after mining activity has ceased, making the land suitable for agricultural development. The Japanese can use this kind of fertilizer to absorb radioactive elements in soil. We really want to grow and partner with public and private institutions to enhance the quality and reliability of distribution for the further development of our products,” he adds.

Ahead of its 10th anniversary in 2014, the company has set higher goals.

“We want to grow our fertilizer and animal feed business. Our medium-term targets are to produce skin-care products and develop health supplements and products for cancer medications,” he says.

KSR’s commitment to society has received praise from the Ministry of Agriculture, which has classified the company’s products as an “organic soil remineralizer. The company also recently received the Best Company of the Year by the Winner Indonesia Award 2012.

“Moving forward, mining can help address the food requirements of the world by enhancing the health and growth of crops and livestock. It is not only about producing steel, copper and gold bars. It can create a healthier world and support different industries,” says Susanto.

www.ptksr.co.id


 
 
Table of Contents
Now, more than ever
Taking an early chance proves the right decision
Japan’s LNG partner
A peek at the future of sustainable chemical products
Production taken to heart at family-owned export leader
Good chemistry between the two countries
A robust history links East Java with Japan
Indonesia as an industrial development and design hub
Oils, scents and flavors: from Indonesia’s hills to the world
Heading for tomorrow
Caring is the common thread for a textile innovator
Palm products in ‘harmony’ with consumers
Pioneer in soil re-mineralization
A dream becomes reality: sustainable, delicious shrimp on every table
Oiling the gears of a world-class economy
Progressive leadership drives a strong player in a niche market
Adding Indonesian knowhow to nature’s bounty
Rebuilding Japan from overseas
In Indonesia as in Japan, always by your side


Ebox
ASC 9th Floor, Summitmas I Jl. Jend. Sudirman
Kav. 61-62, Jakarta 12190 Indonesia
Phone: (021) 520 2111

PT Asahimas Chemical is a multinational joint venture in Indonesia that operates Southeast Asia’s largest and fully integrated state-of-the-art Chlor Alkali-Vinyl Chloride plant. It manufactures basic chemicals such as caustic soda (NaOH), ethylene dichloride (EDC), vinyl chloride monomer (VCM), polyvinyl chloride (PVC), hydrochloric acid (HC1) and sodium hypochlorite (NaC1O), which are crucial to many of Indonesia’s fastest-growing industrial sectors.
www.asc.co.id

Employing over 7,000 workers and using sophisticated machinery, PT Dan Liris plays an important role in the integrated textile and garments industry of Indonesia. Listed as one of 100 biggest exporters by national business magazine SWA in 2010, it has gained an international profile by producing garments for well-known brands such as Marks & Spencer, British Home Stores, House of Fraser, and for Japanese brands such as Bandai and Sanrio.
www.danliris.com

Djasula Wangi is a leading producer and exporter of quality essential oils, vanilla beans and clove leaf oil derivatives in Indonesia. Celebrating 50 years, the company distributes its products to more than 20 countries around the world.
www.djasulawangi.com

PT Idemitsu Lube, a subsidiary of Idemitsu Kosan Global, has over 100 years of experience in providing top-quality oils and lubricants for its customers. Experiencing constant expansion due to rising demand in the country, Idemitsu Lube produces automotive lubricant oils for car and motorcycle manufacturers, as well as industrial lubricants for machining processes.
www.idemitsu.com

The Japan External Trade Organization (JETRO) in Indonesia has played a prominent role in strengthening trade and investment between Indonesia and Japan. It provides information and consultation services to Japanese small and medium-size enterprises (SMEs) planning to set up their operations in the country.
www.jetro.go.jp/indonesia

Jakarta Chamber of Commerce and Industry (JCCI) was established in 1967 to provide information, consultation and communication services to its members and the government regarding their individual needs. It also conducts seminars and management training programs for small and medium-size enterprises.
www.kadin.or.id

East Java Chamber of Commerce and Industry plays a vital role as an economic entry-gate for the Eastern Indonesia Zone. With a large area in which abundant resources are being industrially processed, traded and serviced, East Java is the most attractive province in Indonesia for foreign investment now and in the future.
www.kadinjatim.or.id

Indonesian Mining Association (IMA) serves as a link between the government and mining companies in the country. Aside from organizing lectures, seminars and training activities for its members, it also runs periodic conferences on domestic mining, publishes proceedings and mining information, and represents the Indonesian mining industry in national and international meetings.
www.ima-api.com

 
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