April 17, 2017

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80 years of connections and innovation

Established in Tokyo in 1937, Hirose Electric is celebrating 80 years this year. The company’s fully owned subsidiary in China, Hirose Electric Trading (Shanghai) is committed to achieving the company’s mission to become a leader in the electrical manufacturing market in the country.

"R&D takes time and dedication, but ultimately gives us the ability to maintain our leading position in the market."

Managing Director of Hirose Electric Trading (Shanghai)

As a manufacturer of electrical connectors and components, Hirose’s products are used in a variety of industries — including robotics, automotive, communications and smart devices.

“There is steady growth from many of the industries we serve here in the Chinese market,” said Hirose Electric Trading (Shanghai)’s Managing Director Willie Shuet Ka Ho. “Among all the industries we support, we believe the automotive industry will provide us with significant growth opportunities in the near future.”

Recognizing the importance of China, Hirose first entered the market in 1994 — with a branch office in Hong Kong. The company’s Chinese operations have since grown to include representative offices in Beijing, Shenzhen and its current head office in Shanghai that was established in 2001.

Hirose Electric Trading (Shanghai) offers an advanced and dedicated line of automotive connectors that are used in every part of a vehicle — from navigation systems to telematics, and from sensors to cameras and everything in between.

Hirose Shanghai will participate in “Electronica China” in Shanghai on March 14 to 16, 2018 where the company will showcase a range of new and innovative products.
“R&D takes time and dedication, but ultimately gives us the ability to maintain our leading position in the market,” said Shuet. “What is really exciting is the impact our products are having on technological advances in electric vehicles.”

“We are playing an important role in making future electric vehicle batteries smaller, with extended life and range,” he explained. “These will directly improve air quality and help China achieve its environmental goals in line with our own strategy to grow our business in China.”

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