February 07, 2017

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Choice cuts from Japan’s preferred overseas pork supplier

Ove Thejls, CEO of Tican Fresh Meat

In Japan, pork is a favorite food prepared in many popular ways: grilled on skewers, deep fried as “tonkatsu” or boiled in “shabu shabu.” For its part, Denmark exports more frozen pork products to Japan than any other country. The best Danish pork cuts are invariably in high demand by Japanese consumers.

In the 1930s, Tican Fresh Meat — colloquially known as “Tican” — started exporting high-quality pork products to the U.K. Today, the company also exports to Japan and over 50 countries around the world.

“Our ambition has always been to send our products to the most challenging countries, which require the highest levels of quality, veterinary and food standards,” said Ove Thejls, CEO of Tican. “Japanese standards are very high, and we give top priority to delivering safe, quality food throughout our value chain.”

The company is now a preferred supplier to Japan — its first export market in Asia. “As a B2B company, we work very closely with our customers in Japan, with whom we have established long-term relations since the 1970s,” said Thejls.

In the Japanese market, Tican markets several different pork cuts, of which the most valuable pieces see the highest demand.

“The cuts we export to Japan are the most premium parts of the pig: tenderloin, pork loin, pork belly and pork collars,” Thejls explained. “It has grown into one of our top three markets worldwide.”

Last year, Tican was acquired by Tönnies, a leading German diversified food company, positioning it even better to further expand its overseas business.

“Tönnies is interested in Japan; likewise, we want to grow our business internationally,” concluded Thejls. “I have traveled to Japan since the early 1990s to understand the needs of our customers. The Japanese have a very high respect for the way Danes manage food, and we are proud to be a preferred supplier to the country.”

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