April 17, 2017

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Mitutoyo measures success in China through people and products

Motohiro Egusa, Director, Managing Executive Officer and Head of China Operations

Mitutoyo has been a leader in the metrology and measurement industries for over 80 years. Originally founded in Kawasaki, Japan, the company continues to strengthen its overseas business. In China, Mitutoyo Measuring Instruments (Shanghai) has become a market leader in its sector. Motohiro Egusa, head of China operations at Mitutoyo Shanghai, has successfully tripled sales since 2010.

“Sales and profit are always priorities, but I am most proud of our dedicated workforce,” said Egusa. “Without them, we would not have achieved the position we now enjoy in China. With over 200 employees across the country, we are hiring more local talent with the intention of training employees to eventually become senior managers.”

The company delivers micrometers, calipers, coordinate and form measuring instruments, as well as optical measuring instruments for industries that require precision measuring technologies. In China, Mitutoyo has become well known for its ability to deliver solutions to Japanese, Chinese and European customers in the automotive manufacturing sector and in the information device industry, which includes smartphones, personal computers and tablets.

As automobile manufacturers from Europe and Japan also increase their manufacturing and assembly investments in China, Mitutoyo offers active support for their businesses.

Meanwhile, China’s burgeoning automotive and information device industries and ongoing growth in general manufacturing continues to provide Mitutoyo Shanghai with opportunities to supply customers across the country with its quality, reliable products.

“In the last seven years, the Chinese market has transformed,” concluded Egusa. “The economy has changed structurally. Today, manufacturers demand high-quality measuring equipment to ensure their products meet global standards. Mitutoyo fully intends to grow together with China.”

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