Australia

"2002 will be very exciting for Canon," begins Shuichi Tsukahara, managing director of Canon Australia. "In many of our core markets we are experiencing rapid rates of innovation, leading to the introduction of many new products coming out this year -- including digital cameras, copiers, and printers. It is our job to bring them to market."

Known worldwide as a leading manufacturer of copiers and printers, Canon continues to extend its tradition of excellence in the Australian market. "While Canon Bubble Jet printers have nearly 40 percent of the Australian market, and Canon copiers have a solid 20 percent market share here too, the future of Canon lies in offering our customers complete solutions," Tsukahara adds. "Box sales are important and will continue to be, but on top of that we have to sell solutions."

Consumer electronics is a fickle industry; to compete successfully companies must strive to be at the cutting edge of development. CISERA, the research and development company owned by Canon, is intended to further this trend with innovative solutions. Working in conjunction with Canon's Tokyo head office, CISERA is pursuing new software developments for export to North America and Europe from its location outside Sydney.
Shuichi Tsukahara, Canon Australia's managing director

"With software, it is very important to localize development," comments the managing director, highlighting the advantages of operations and research in a Western culture close to Japan. "In this respect, Australia provides us with an opportunity to access the West. You cannot develop software in Japan for sale in Europe or America, but you can do so in Australia."

These new products and initiatives have positioned Canon to continue its Australian success. "Canon is never happy with just second place," he concludes. "We are always looking for new opportunities and advantages to help us attain our goal - annual turnover of a billion dollars."

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