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Modernizing a timeless land Egypt is a mystic land with more than 7,000 years of the earliest history of civilization. One the world's most ancient states, the images associated with this land are as timeless as its best known monuments. But modern Egypt is also vibrantly alive, and positioning itself as a stable center for the Middle East and Africa.
Last year's government reshuffle was another sign of Egypt's commitment to weathering the current economic slowdown, especially in light of the September 11 attacks on the US. President Mubarak has been quoted as saying: "the reshuffle is aimed at introducing new ideas and opening up new prospects for the Egyptian economy." Atef Ebeid, Prime Minister of the Arab Republic of Egypt, enumerates his country's goals: "Egypt is now witnessing its reincarnation into a modern, liberal private sector-led and market-driven economy. Priority has been placed on an aggressive export promotion drive that will increase our share of the world market, lower the balance of trade deficit, upgrade our products and promote industries that generate value-added goods and are geared towards export."
The scope of activities available for foreign investment has widely expanded over the years. One recent fruit of this more open policy has been the building of the Suez Canal Hanging Bridge - a product of Egyptian-Japanese co-operation. "The bridge is the first of its kind in the Middle East," says Takaya Suto, Japan's Ambassador to Egypt "The metal structure of the bridge was installed by a number of specialized Japanese firms, and is a shining example of joint efforts between our countries. The bridge links Asia and North Africa by an international road, and is an important transit point connecting Egypt to the rest of the Middle East." Japan and Egypt have traditionally enjoyed cordial relations. Over the years, bilateral relations have steadily developed through increased political, economic and cultural exchange between the two countries.
Efforts to increase foreign investment go hand-in-hand with encouraging local industry to increase exports. The development of a tax system in accordance with WTO rules, quickening of the customs process, and setting up advisory bodies to modernize marketing efforts abroad have all been aimed at this end Examples of successful Egyptian companies exporting abroad include Oriental Weavers and Ceramica Cleopatra, both of which deal extensively with Japan. The ongoing economic reform program is aimed at updating modern Egypt in this fascinating, historic and strategic position straddling the Middle East and Africa. Investment pioneers in Egypt today can expect to reap benefits when the region attains its 21st century goals.
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