After being occupied over the centuries by everyone from the Mongols to the Turks to the Germans to the Soviets - Hungary is a nation of people that have always needed to use intelligence and adaptation to survive.
 Once separate cities split by the Danube River, Buda and Pest now form Hungary's political, economic and cultural center |
|
"This has always been a multinational country, which is why we're so open to different values and different technologies," says Dr István Csillag, Minister of Economic Affairs and Transport. "These factors helped shape the level of education in this country. We can compete with the rest of the world only if the level of education here remains at least on the same level as in larger, more developed countries." FULL STORY
|
|
The Hungarian taste for the high-end
For anybody acquainted with Hungary's tradition of scientific and technical achievement it may come as no surprise that Hungarian consumers demand the latest and most advanced technology. It is a lesson many foreign companies have learned the hard way, introducing top-end products to the Hungarian market too late in the game - after competitors already have a foothold.
"Hungarians don't want to be sold to as though they are a developing country," says Fujifilm managing director Kazuya Ito. "They are very eager and quick to learn new technology and knowledge." FULL STORY
|
|
 Fujifilm Hungary President Kazuya Ito |
 Toyota Motor Hungary President Kazuyuki Muto
|
|
From Luxury to Luxurious
For a motorist stuck in Budapest's gridlock traffic on any given weekday it may be hard to believe that only 10 years ago automobiles were a luxury in Hungary. In 1992, three years after the end of Soviet occupation, the few cars on the road were mostly utilitarian models like the Russian-made Lada or the East German Trabant. Today almost every auto make in the world is present on Hungarian roads - including a heavy dose of Japanese models.
Nearly one-third of the cars on Hungarian roads today are Japanese. Leading the pack is Suzuki, which commands 20 percent of the passenger car market and most of the motorbike market. From its manufacturing plant in Hungary, Suzuki churns out nearly 30,000 cars per year for the domestic market alone. FULL STORY
|
|
|
