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Since our earliest days we have striven to refine and develop our communication skills. With time, our rudimentary abilities have become more efficient and grown into today's sophisticated technology.
Nowadays, with the speed of business increasing exponentially, machines have become the gateway to faster and more effective communication with customers. In this, HMI (Human-Machine Interface) technologies have produced the most important tools for sharing product information through intelligent display panels. Enabling man and machine to speak the same language, the interface displays information in real time and ensures all queries are responded to. The technology maximizes overall business and provides the customer with a truly user-friendly information system. Pro-face HMI, one of the leading Japanese producers and distributors of display panels in Europe, takes pride in being a leading manufacturer of graphical touch panel HMI's. "The key to our success has been understanding the market," states Hirotoshi Maeda, the company's president. "Each country is very different from its neighbor. Some customers like the systems to be sophisticated, which is what we provide. Others prefer simple models because they are slower to grasp new technology." Established in January 1996 as the European headquarters of Digital Electronics Corporation, the company also has a customer and repair center and carries out product development from its base in Amsterdam. "We now have five subsidiary offices in Europe - in Germany, France, Italy, the UK, and Denmark," adds Maeda. "Through these and an extensive distribution network, Pro-face can reach out to all its customers in the region and give them the highest quality service." Asked about the company's position in three years, the energetic president is clear: "I can say that I have completed 80 percent of my task. The remaining 20 percent is to localize the structure. By this I mean transferring the management roles to local people and building a foundation and structure to make communication between the subsidiaries efficient so that they can survive by themselves. By the end of this year, we hope to achieve a turnover of $30 million. By 2004, our target is $50 million. I am confident we will achieve this."
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Pro-face President Hirotoshi Maeda