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Product innovation in a niche market is a key factor in keeping clients satisfied, but so is maintaining a close relationship with customers. One small company's continued growth depends on this winning combination.
The construction and engineering industries have required dependability and accuracy from surveying instruments used onsite always. As new technology becomes available, Dutch company Sokkia has been meeting this demand with its range of products designed for professionals and homeowners who need to measure distances accurately. Its 'Total Stations' product range can take measurements of up to 100 meters with an accuracy of less than 3 millimeters. But the company offers more than just quality surveying instruments. Sokkia's success is based on the company's ability to provide quality, dependable products, backed by the industry's most complete service and support capabilities. "If your distribution network offers better service than the competition, then I think that is a good way to stay in the market. The service you give to the customer is sometimes more important than the instrument itself", says Jan van der Weijden, managing director of Sokkia in Europe. "Support comes in the form of pampering our customers. We try to tackle problems in such a way as to benefit the customer. The way we have done this has lead to our growth." Established in 1986 with only seven employees, Sokkia currently employs 40 people and is responsible for European distribution, service and marketing. The head office also trains specialist technicians and provides customers with demonstrations of its latest surveying techniques and software. "Once you have used one brand and are satisfied with it, you tend to stick to that" adds Van der Weijden. With this in mind, 2002 will see the launch of Sokkia E-Z Tape, the fastest, smallest and lightest laser distance meter in its class. A second-generation model, E-Z Tape is the latest addition to a wide range of instruments noted for their precision and user-friendly operability.
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Jan van der Weijden, managing director of Sokkia