Netherlands

Cultivating relationships with Japanese companies is key to success in that country. Not all companies have the stamina to compete in world's second largest economy, which is now emerging from years of recession. But, those that meet the challenge are often rewarded.

Privately-owned Dutch company Adimec Advanced Systems supplies innovative CCD-based cameras for use in in-line machine vision and medical X-ray devices and military targeting and observation video cameras.

"We are already supplying big OEM companies such as Toshiba," says Just Smit, Adimec's energetic president and CEO. "We work with people who are leading the position in their markets, and they are always on the lookout for partners like us who can offer high-quality, reliable product at a good price."
Just Smit, Adimec president and CEO

Founded in 1992, Adimec is celebrating its 10th successful year in the industry. Over this time, operations have grown significantly and today, Smit believes diversification is the way forward.

This competitive attitude has helped Adimec continue to prosper in an industry that turned volatile the past year. "Last year, the semiconductor arena suffered great losses," Smit admits. "This was actually one of our best markets. We could not have survived had it not been for our diversification into other areas. Another key to our success has been providing an excellent service network."

Japan has emerged as one of Adimec's most important markets. "Today, 30 percent of our business is with Japan. We have been successful here because we offer something that fits a niche. We also really understand the Japanese market and make a point of employing locals to deal with our customers there. We also realize the Japanese are brand-conscious and we have therefore continued our efforts to make the Adimec name more visible in that market."

Looking back on a decade marked by entrepeneurship, energy, enthusiasm, and dedication, Smit reflects: "A few years ago, I realized that I had to change my style of management in order to stay healthy and have fun. After this realization, a dynamic change happened in the company and in myself. Today I am managing people and enjoying the tangible benefits that come with that."

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