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Every day, millions of children around the globe watch Japanese-created animations on television. Their bug-eyed characters and exuberant action have for many become an introduction into modern Japanese culture. What they probably aren't aware of is the fact that hundreds of episodes of these cartoon shows are produced a world away from Japan - in Italy. Mondo TV's market listing has bucked the current downward trend and highlighted its international presence.
"Six years later, we established Doro TV Merchandising to sell the TV rights of Japanese cartoons in the Italian market," he continues. "Then in 1985, I personally founded Mondo TV as a film production company. Tominaga has since returned to Japan and I am now the sole proprietor of Doro TV It is incredible to think that kids in Italy grew up drinking from milk cartons with our characters and watching our cartoons." It is Corradi's effervescence that has catapulted Mondo TV to become Europe's fifth largest producer of children's cartoons, with its own library of over 600 TV episodes. The company has over 5,000 episodes in its catalogue, and through Doro TV Merchandising distributes the most popular Japanese cartoon shows in Italy. "We produce and distribute cartoon series on our own or in co-production with leading Italian and international TV networks," he adds. "Our production process uses over 1,200 collaborators - from artists to writers to directors - and animation studios. We are particularly proud of the educational value and absence of violence in our cartoons." With this output, Mondo TV serves markets around the world. Its biggest markets are Europe, North America and Japan. The company is also keeping a keen eye on the Asian market. "We have a taskforce in Italy that has a direct link with both North and South Korea," Corradi reveals. "We are very strong there because of co-production agreements we have with local companies. We also sell to TV satellite stations in India and hope to set up offices in China." "Agreements with foreign partners are necessary if we are to continue to grow," he says with an eye to future moves. "Our listing on the "New Market" of the Italian Stock Exchange last year has benefited us tremendously. Our operational transparency means we can guarantee all our work. For this reason alone, we have had many more proposals from Canada, the United States, and Ireland - to name a few. In fact we have been unaffected by the current slump in the bourses. The market believes in Mondo products." As the company goes into its thirty-seventh year, it looks back on a number of achievements. Of particular note is its long-standing presence in Japan, which has provided Mondo TV with more staying power than its many competitors. As he looks to the future, Corradi boasts that he has more energy than ever before to make things work.
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Mondo TV S.P.A. President Orlando Corradi's friendship with a Japanese entrepreneur was the start of a global business