South Africa

Sanyo knows the South African market very well. Its ubiquitous products have been in South Africa since the 1960s and in 1997, Sanyo reinforced its presence by setting up a directly-owned subsidiary in 1997.

From its headquarters in the leafy northern suburbs of Johannesburg, Sanyo imports, distributes and repairs electrical goods both in the consumer and industrial sectors with a product line that ranges from LCD projectors, dictating machines, closed circuit television equipment, commercial refrigeration, car audio, audio-visual products, batteries and air-conditioners.

Though strongly associated as a consumer goods producer and distributor, the company is shifting its focus to the non-consumer sector. "We are expanding our commercial and industrial products presence, which requires a different approach to branding and distribution. Here in South Africa we are presenting Sanyo to decision-makers within the industrial applications sector," comments managing director, Tekeyuki Kamei.
Takeyuki Kamei, managing director of Sanyo South Africa

The company is keen to grasp the local market firmly and Kamei sees positive signs everywhere.

"The increase in the middle class income in black communities, a well-maintained Infrastructure, an economically and politically stable country, the introduction of government projects such as the Shilowa Express (the high speed rail linking Johannesburg with Pretoria), access to other regions of Africa and growing tourism from overseas are areas that will positively affect both South Africa as well as Sanyo's operations here," he affirms.

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