Komatsu first established operations in Singapore in 1971. The office became its official regional headquarters and was renamed Komatsu Asia & Pacific in 1996 to serve as the nerve center of the company’s Southeast Asian marketing efforts. Today, the company has more than 170 employees and is responsible for marketing, application engineering, parts marketing and distribution, service engineering, human resource development and training in 19 countries.

Komatsu Asia & Pacific supports four core business divisions: construction, mining and utility equipment, EGS generators, industrial machinery and electronic products. The company also oversees manufacturing and marketing activities for its production facilities in Indonesia and Thailand. A network of eight exclusive distributors is responsible for business in Thailand, Nepal, Bhutan, Sri Lanka, the Maldives, India, the Philippines, Indonesia, Taiwan, Malaysia, Singapore, Brunei, Papua New Guinea, the Solomon Islands, Myanmar, Cambodia, Vietnam, and Laos.

“We already have a market share of more than 35 percent in the Asia Pacific territory and we strive to be number one around the world with our products. Nearly 80 percent of our demand in this region is currently coming from Indonesia, Malaysia and Thailand, but we will see an increasing demand for our equipment in emerging markets and developing countries for years to come,” says Yoshitaka Omura, the company’s president.