.







The Japan Times
WORLD EYE REPORTS
SINGAPORE







©THE JAPAN TIMES
Thursday, October 30, 2003

A measure of success in Southeast Asia

The world’s leading maker of precision measuring instruments has no trouble gauging its success in Southeast Asia. Mitutoyo Asia Pacific, the regional headquarters of the Japan-based company, celebrates its 25th anniversary this year and continues to lead the market in the metrological field.

“We have many competitors in our field, but most of them produce one line of measuring instruments,” explains managing director Tadashi Ikuta. “We sell the full range of precision measuring instruments. So we have an advantage. We make enough profit for the small tool lines as well as the large ones.”



STadashi Ikuta, managing director of Mitutoyo Asia Pacific

Mitutoyo offers a range of over 5,000 instruments including calibration tools, micrometers, profile projectors, hardness testing machines, calipers and indicators. Their larger clients include some of the largest players in the automotive and IT industries, particularly in the automobile parts and hard drive areas.

Established in 1978 as the marketing arm of its parent company, Mitutoyo Asia Pacific steadily expanded and eventually moved into its own building in 1992. Today, the company’s technical and service center, metrology training center, software center, sales and administrative offices, showroom and warehouse facilities all function under one roof.

Also, the Singapore office oversees a network of subsidiary offices in Thailand, Malaysia, the Philippines, Indonesia and Vietnam.

“Singapore is the best country in the region for our headquarters,” says Ikuta. “The stable government and the very high quality of available labor are very important requirements for us to expand our business.”

In addition to Mitutoyo’s long history, competitive prices and strong brand name, Ikuta cites superior sales and after-sales service as other factors in the companies continued success.

“Another advantage we have over our competitors is that we have subsidiary companies with our own people selling our equipment,” he adds. “Such equipment cannot be sold or serviced through agents or distributors because of the sophisticated nature of the technology involved. We keep a number of engineers in each country to offer better service to our customers.”


























Epson
www.epson.com.sg

Power Seraya
www.power
seraya.com.sg


Singapore Roars
www.singapore
roars.com


Lexus
www.lexus-asia.com

Sunrise Mont' Kiara
www.sunrisebhd.com

Tuas Power
www.tuaspower.com.sg

Mitsubishi Corporation
www.mitsubishi.co.jp

NYK Line
www.nykline.co.jp

Mitutoyo
www.mitutoyo.com.sg

Mitsui & Co., Ltd.
www.mitsui.co.jp

Komatsu
www.komatsu.com

Konica Minolta
www.konica.com.sg

Nikon
www.nikon.com.sg

Brother
www.brother.com.sg

Mitsubishi Electric
www.mitsubishi
electric.com.sg


PanUnited
www.panunited.com.sg

Ricoh
www.ricoh.com.sg

Pioneer
www.pioneer.com.sg

Canon
www.canon-asia.com

Nippon Pigment
www.nipponpaint.co.jp

Denso
www.denso.com.sg

Toyota
www.toyota.co.jp