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The Japan Times
WORLD EYE REPORTS
SWEDEN







©THE JAPAN TIMES
Saturday, November 15, 2003

The convenience of Swedish design

Elegant, innovative and eye-catching Swedish design has long been sought after all over the world. Since 1949, Duni, a trend-setter in its sector, has been enhancing dining experiences around the world by providing solutions for any occasion. Employing more than 3,600 people in some 30 countries with a firm focus on its major markets of central and northern Europe, Asia-Pacific and the Americas, the company is continuing to meet the challenges of an ever evolving global food service industry.

Duni’s product range consists of napkins, table coverings, glasses, cups, plates and cutlery. The range is as diverse as the company’s impressive brand portfolio. Artstyle, Duni, Finess, DuniForm, DuniWell, De Ster, Virtuoso, Harmony and eTime make up the “one company – multi-brand strategy.”

In addition, the company also offers food service solutions for the take-away and airline industries. Bengt Engström, Duni’s president and CEO, is pleased about recent events and projections for the future.

Engstrom says: “We have been streamlining the company and are now in a growth phase. We have created a lot of exciting new products that will be launched across our markets. To make this possible we intend to double the amount of investment in machinery, new products and concepts this year compared with last year.”

Bengt Engström, president and CEO of Duni

“Our idea now is to grow the company further. Previously we focused on restaurants, hotels and flag carrier airlines. However, we would like to keep up with new trends in all our markets. For example, “no frills” airlines, take-out food and others. In some continents, such as North America, we are already very successful in the take-out sector, where the focus on convenience has been important for a long time.”

With 70 percent of the cost of a typical airplane meal taken up by logistics and increasing numbers of people eating on the go, Duni’s smart cost-efficient packaging solutions are in ever greater demand.

“The take-out trend continues to grow steadily and today includes a huge variety of food,” explains Engström. “Take-out from Chinese, Thai and Indonesian restaurants remains as popular as ever, while French restaurants for example are still not noted for providing such meals. We still have a perception that certain foods can’t be eaten out of the restaurant. On the other hand, Americans eat in their cars all the time, while in Europe we don’t even have cup holders in most of our cars. Things are gradually changing. It is a great opportunity for Duni.”

Particularly in Asia, there is good potential for Duni to continue growing. From the company’s regional office in Bangkok, the company is becoming increasingly active within the region. A solid understanding of Asian cultures has lead to Duni achieving significant success in the region.

“It is a matter of gaining knowledge from the different markets and putting it to use,” Engström says. “We have a clear understanding of what it takes to be successful in Asia, and knowing the Asian market enables us to serve it in an efficient way. I want Duni to be seen as a very innovative company that sells quality products that bring convenience to events, delicatessen shops, restaurants and the airline industry. We have every intention of continuing to surprise people with appealing products that enhance atmosphere and convenience”.

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