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The power of a trusted name Minolta’s digital edge has Swedish clients more enthusiastic than ever to try out the company’s products. Starting out as a salesman in 1992, Kristian Blomquist rose to the position of managing director of Minolta Svenska – taking with him experience, knowledge and expertise. “We have become a very efficient company,” he comments proudly. “We have kept operational costs extremely low and increased our turnover dramatically in recent years. In Sweden, distribution is very important and we have an excellent network -- with 94 percent penetration of all camera retailers.” Confidence in the Minolta name and customer loyalty have both played major roles in building the brand’s image here. Despite Sweden’s relatively small size compared with other more substantial European markets, Minolta’s performance in the market has been remarkable. Following the launch of the first auto-focus SLR camera here in the 1980s, Minolta eventually entered the digital market and obtained impressive results in Sweden. “Minolta was a latecomer in digital cameras,” remarks Blomquist. “However, I am very proud of the fact that only three months after we came here in the beginning of 2000, we were already among the top three brands. We reached our target and became one of the best selling brands very quickly.”
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