In the challenging business environment in which the world’s semiconductor industry finds itself today, Micronas is a remarkable exception and continues to maintain a leading position and successful results.

In these relatively difficult times for the industry as a whole, Haener believes that cost management has been Micronas’ key strategy for maintaining profitability. He is quick to point out, however, that this policy has not affected such critical areas as research and development (R&D).

“Micronas has a strong commitment to R&D. Last year we spent 12 percent of net sales, and we will continue to spend more and more each year,” he says.

In 2003, Micronas developed technological breakthroughs that live up to the company’s reputation as a leader in the industry. In April, Micronas acquired the Microtone’s Holland Design Center, which is focused on digital integrated circuits and solutions for digital television applications. This strategic move is set to strengthen the company’s position in the growing digital TV market.

Micronas has also proven its commitment to the automotive industry this year with the development of products that integrate new functions into vehicles. In June, Micronas presented “ActivePackage”, which allows a vehicle’s integrated circuit to connect to and benefit from the evolution of process technology.

In May, Micronas unveiled the world’s first fully integrated dashboard controllers, which are now being used by Volkswagen in its new Touran line of compact vans. The automotive segment currently counts for up to 12 percent of the company’s total sales.

The bulk of the Micronas portfolio remains in the consumer electronics industry. “Although the electronics industry in general experiences tough times, one of the hottest segments is still consumer electronics, and that is where we are most active. We believe that about 15 percent compound average growth in the next five years in this sector will be a reasonable expectation.” Micronas supplies integrated circuits for many worldwide manufacturers of TV equipment, radios, satellite receivers, PC’s, active loudspeakers and PC peripherals,” Haener explains.

Haener makes it a point to stress the importance of the relationship between Micronas and Japan. “As Japan is home to many of the worlds leading consumer electronic companies, Japanese companies are important customers of ours. This relationship will also continue to grow in the Automotive segment.”

Despite the worldwide economic slowdown, Micronas continues to grow in 2003. In the first quarter of the year, Micronas increased its net sales by 4.9 percent compared to the year-ago figure. Haener views the market situation with caution. “This year will be a bit tougher, but we still expect to grow in the single digit area,” he says,

“The continuing success of Micronas will rely on our commitment to our existing customers as a reliable supplier of innovative products,” he concludes. “With our commitment to R&D and introducing new technology for the industry we also look forward to attracting new customers.”