Since Teijin began operations back in 1918 as a pioneer in Japan’s rayon textiles industry, the company has diversified into many other business areas. But, the textiles business remains at the heart of the company’s core activities. Teijin’s recent move to a holding company structure coincides with the launch of a new corporate brand image to strengthen its presence in the international marketplace.

Teijin’s presence in Thailand has been growing steadily since operations began there in 1967 with the establishment of Teijin Polyester. Following increased investment, Teijin Thailand was established in 1991 -- further strengthening Teijin’s commitment to the country. With four subsidiaries or affiliated companies, its president Kihachiro Sano is positive about the company remaining a leading player in the Thai textile industry. “Financially we are in a good position now,” says Sano. “The two companies produce 200,000 tons of polyester staple fibre and filament yarn per year. Teijin has a mid-term plan starting this year to increase investment in new machines and technology. Here in Thailand, we are at the first stage in the new strategy.”

Kihachiro Sano, president of Teijin Polyester in Thailand

One third of the total worldwide demand for polyester fibre currently comes from China, which produces seven to eight million tons per year. Nonetheless, the textile industry remains a vital part of Thailand’s economy and Teijin’s presence in the kingdom is being further strengthened with the launch of the new Teijin corporate brand.

Sano comments: “Teijin is well known worldwide. We want the new corporate brand to increase customer’s awareness of Teijin in Thailand. Our brand logo is: ‘Human Chemistry, Human Solutions’. This is our philosophy for the future.”

Concerning the company’s outlook in Thailand, Sano says: “We intend to become as profitable as possible. The Japanese have always had long term concepts and I believe Teijin will remain in Thailand for a long time. Thailand is a fascinating country and the Thai and Japanese people have had a bond of affection and an intimate working relationship for a many years. Together we can become the main fibre company in Thailand.”

TOP

Home  About Us  Careers  Contact Us  Reports  Advertisers  About Japan Times

© 2003 World Eye Reports